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Advanced Web Metrics With Google Analytics (Cód: 9210286)



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Become a Google Analytics Expert: The Practitioner's Complete GuideWant to implement and apply advanced web analytics techniques--without having to be an expert? Google insider and web metrics expert Brian Clifton helps you harness the full power of Google Analytics (GA) with this new edition of his bestselling book. This book shows you analytics that are advanced enough to give you all the crucial decision-making insights, yet simple enough to digest and quickly implement in a clever way.Whether you're a novice or veteran, you'll soon be applying the very latest GA techniques, best practices, and some great hacks. From tracking social media to configuring data filters to interpreting results, start here and quickly improve your skills, your website, your brand, and your profits.Configure a best-practice implementation for a solid web metrics platformUnderstand features and reports in detailOptimize the performance of your website by learning from real-world examples Integrate AdWords, AdSense, and your internal site search tracking toolUse Google Analytics in conjunction with A/B and multivariate testingOptimize your online and offline marketing campaignsIntegrate Google Analytics data with third-party systems and applications, including your CRM systemLeverage the new Google Analytics APIThis book is a comprehensive roadmap to helping you get the most from your metrics. It's an indispensable guide to helping you take your online marketing campaigns to the next level.'--Chris Sherman, Executive Editor, Search Engine LandIf you're looking for a practical, tactical guide in how to implement and think about web marketing optimization, look no further. Brian Clifton spells it out by industry, by job function, by Key Performance Indicator, and more.'--Jim Sterne, Founding Director and Chairman of the Web Analytics AssociationThe must-read for anyone looking to get the most value out of Google Analytics and web analytics.'--Ashley Friedlein, CEO, EconsultancyGuarantee your future employment--buy, read, and implement all of the techniques of this outstanding book.'--Bill Hunt, coauthor, Search Engine Marketing Inc. Special offers from Google Inside, get a Google AdWords gift card worth $25 and find details on how you can save 50% on the Google Analytics Individual Qualification test! This work offers advanced Google Analytic tips and techniques while showing how to actually implement web analytics methods and concepts. Packed with definitions, tactics, techniques and workarounds, the book's best practices and advanced implementation and usage techniques will empower anyone to use GA to improve their site. Foreword by Kaushik, Avinash


Produto sob encomenda Sim
Marca Sybex
Cód. Barras 9780470562314
Altura 23.47 cm
I.S.B.N. 9780470562314
Profundidade 2.87 cm
Referência 010779276
Acabamento Brochura
Número da edição 2
Ano da edição 2010
Idioma Inglês
Número de Páginas 501
Peso 0.74 Kg
Largura 18.75 cm


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