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After the Media: Culture and Identity in the 21st Century (Cód: 3977400)

Bennett, Peter; MCDougall, Julian; Kendall, Alex

ROUTLEDGE ACADEMIC

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After the Media: Culture and Identity in the 21st Century

R$134,85

Descrição

This provocative text considers the state of media and cultural studies today after the demolition of the traditional media paradigm, and engages with the new, active consumer culture. Media Studies, particularly within schools, has until recently been concerned with mass media and the effects of 'the media' in society and on people. As new media technology has blurred the boundaries between the audience and the media, the status of this area of education is threatened. Whilst some have called for a drastic re-think (Media Studies 2.0), others have called for caution, arguing that the power dynamics of ownership and gatekeeping are left intact. This book uses cultural and technological change as a context for a more forensic exploration of the traditional dependence on the idea of 'the media' as one homogenous unit. It suggests that it would be liberating for students, teachers and academics to depart from such a model and shift the focus to people and how they create culture in this contemporary 'mediascape'.

Características

Peso 0.00 Kg
Produto sob encomenda Sim
Marca ROUTLEDGE ACADEMIC
Número de Páginas 272 (aproximado)
Idioma 337
Acabamento e-book
Territorialidade Internacional
Formato Livro Digital Epub
Gratuito Não
Proteção Drm Sim
Tamanho do Arquivo 2360
Início da Venda 23/11/2012
Código do Formato Epub
Cód. Barras 9781136732270
Ano da Publicação 111
AutorBennett, Peter; MCDougall, Julian; Kendall, Alex