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e-book

Airline e-Commerce - Log on. Take off. (Cód: 9450971)

Hanke,Michael

Taylor & Francis Ltd (Livros Digitais)

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Airline e-Commerce - Log on. Take off.

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Descrição

From the few tickets that were sold by Alaska Airlines and former British Midland in December 1995 via the industry'apos;s first airline booking engine websites, global online travel has grown to generate today more than half a trillion dollars in annual revenue. This development has brought significant changes to the airline business, travel markets, and consumers. Today, airlines worldwide not only use e-commerce for online marketing and selling but also as a platform to offer unique services and capabilities that have no counterpart in the physical world.
This book is an in-depth introduction to airline e-commerce. It covers a broad scope of areas that are essential to an airline'apos;s ongoing digital transformation.


Digital properties & features


E-marketing


E-sales & distribution


Web customer service


E-commerce organization


E-commerce strategy

Written by an airline e-commerce expert and illustrated with numerous examples of leading airlines in this area, Dr. Hanke provides for comprehensive 'quot;behind-the-scenes'quot; details of how airline e-commerce works. This book is a crucial companion for students and practitioners alike because it allows the reader to acquire a thorough foundation of airline e-commerce. Furthermore, the book enables the reader to appreciate the ramifications of airline e-commerce in certain corporate areas and to take effective action for a successful e-commerce strategy.

Características

Peso 0.00 Kg
Produto sob encomenda Sim
Marca Taylor & Francis Ltd (Livros Digitais)
Número de Páginas 610 (aproximado)
Idioma 337
Acabamento e-book
Territorialidade Internacional
Formato Livro Digital Pdf
Gratuito Não
Proteção Drm Sim
Tamanho do Arquivo 11482
Início da Venda 20/05/2016
Código do Formato Pdf
Cód. Barras 9781317336983
Ano da Publicação 116
AutorHanke,Michael