Practical, big-picture guidance toward a mastery of social media benefits and the risks to avoid Packed with useful web links, popular social media tools, platforms, and monitoring tools, 'Auditing Social Media' shows you how to leverage the power of social media for instant business benefits while assessing the risks involved. Your organization sees the value in social media and wants to reach new markets, yet there are risks and compliance issues that must be considered. 'Auditing Social Media' equips you to successfully partner with your business in achieving its social media goals and track it through strong metrics. Shows how to ensure your business has adequate metrics in place to capitalize on social media while protecting itself from excessive risk Reveals how to ensure your social media strategy is aligned with your business's goals Explores the risk and compliance issues every business must consider when using social media Includes a sample audit program 'Auditing Social Media' is the one-stop resource you'll keep by your side to clear away the confusing clutter surrounding social media. AUDITING SOCIAL MEDIA A Governance and Risk Guide When it comes to business communication, social media has transformed how consumers interact with corporations, governments, traditional media, and each other. The game has changed--organizations and traditional broadcast media no longer control the message, consumers do--telling it like it is instantly--through uploaded text, images, audio/video content, and, let's not forget, instant global reach. If you want your business to stay ahead in the game, then this one-stop guide will help your business navigate through the maze of risks and governances surrounding social media. Auditing Social Media explains how your organization can thoroughly ensure it has the adequate measures in place to capitalize on social media while protecting itself from excessive risk. Authors Peter Scott and Mike Jacka provide a solid overview and the tools you need to: Evaluate the opportunities and risks of social media Develop a strategic approach that best addresses these issues Use social media as a tool--and monitor its use Comply with Federal Trade Commission guidelines Gain significant strategic value from social media Ensure your social media are aligned with the business's strategy, goals, and objectives Implement tracking with the right metrics The bottom line for your business's bottom line isn't if it's going to participate in social media. If you want to matter in your industry, it's go time! From delivering value to governance, Auditing Social Media equips you to successfully partner with your business in achieving its social media goals. Get the commonsense guide to the side of social media you never hear about Reap the benefits of social media. Help your business achieve its social media goals. Protect it from possible risks involved. Auditing Social Media shows you how to leverage the power of social media for instant business benefits--such as reaching new markets and increasing sales, while evaluating the risks involved. The most successful businesses of now and the future are using social media to gain real advantages over their competitors. But do they fully understand the risks? Peter Scott and Mike Jacka, leading experts on social media compliance, explore the risk and compliance issues every business must consider when using social media. They explain social media's history; what it is and why it works; the legal issues involving social media; how to develop a social media strategy; and how to track it through strong metrics. Packed with useful web links, popular social media tools, platforms, and monitoring tools, Auditing Social Media is the one-stop resource you'll keep by your side to clear away the confusing clutter surrounding social media. From strategy to compliance to governance, you'll find practical, proven, big-picture guidance toward a mastery of social media, the benefits you can expect--and the risks you must avoid.