Unleash innovation potential with creative, serious play Building a Better Business Using the LEGO(R) SERIOUS PLAY(R) Method delivers a creative approach to enhancing innovation and improving business performance, with the focus on unleashing play. Written by the two original Master Trainers for LEGO SERIOUS PLAY (LSP), the book outlines how LSP can develop teams, people, relationships and business . Based on the merging of play with organizational development, systems thinking and strategy development, LSP can foster improved meetings, faster innovation processes, team growth, and better communication. The belief that everyone intends to 'do good' and has the potential to do it is at the heart of LSP. The method nurtures the idea that everyone in an organization can contribute to discussions and outcomes. Building with LEGO bricks is a type of creative play that triggers a different kind of thought process, unleashing imagination and potential that is frequently untapped by the logical mind. The book explains this hands-on, minds-on approach, and discusses the theory as well as the practical implementation of LSP. Topics include: Observation of internal and external interaction dynamics Fostering a free and honest exchange of opinions Suspending hierarchy for better, more effective communication Facilitating change by encouraging exploration The LEGO SERIOUS PLAY method is employed by start-ups and multinational corporations alike to maximize synergy among teams and throughout organizations. For leaders looking to boost effectiveness and see better results, Building a Better Business Using the LEGO(R) SERIOUS PLAY(R) Method is a comprehensive introduction to this creative management technique. THE SERIOUS BUSINESS OF PLAY Building a Better Business Using the LEGO SERIOUS PLAY Method offers a creative approach to innovation and enhanced business performance by putting the focus on unleashing play in order to unlock the human potential within organizations. Based on years of research and written by Per Kristiansen and Robert Rasmussen--the two original Master Trainers for LEGO SERIOUS PLAY--the book clearly shows how the method can develop teams, people, relationships, and ultimately improve business. By merging play with organizational development, systems thinking and strategy development, LEGO SERIOUS PLAY has shown to improve the quality of meetings, accelerate the innovation processes, promote team growth, and enhance better communication. Filled with illustrative examples, the book shows how building with LEGO bricks unleashes the imagination and potential that is normally untapped by the logical mind. As the authors explain, this is an innovative 'hands-on, minds-on approach.' Throughout the book, they explore the theory as well as the practical implementation of LEGO SERIOUS PLAY that can dramatically improve organizational performance. The method has proven to be successful in organizations, of all types, all over the world. It has been used by local governments, global service companies, big banks, start-ups, internationals, and manufacturing companies, and has the potential to maximize synergy among teams within any organization.