Each chapter provides practical tips and easy to grasp models that will help new managers in China to be effective. In CHINA CEO, we deliver what other Western authors can't first–hand reflections based on over 100 years' collective experience in China. The book presents this rich knowledge in a readable, conversational style suitable for time–constrained executives. Each chapter gives specific advice on how to manage Chinese employees, work with Chinese business partners, communicate with headquarters, face competitors, battle intellectual property rights infringers, win–over Chinese consumers, negotiate with the Chinese government, and adapt yourself (and your family) to life in China.
|Produto sob encomenda||Sim|
|Marca||John Wiley & Sons|
|Ano da edição||Apr-06|
|Número de Páginas||250|
|Autor||Fernandez, Juan Antonio; Underwood, Laurie|