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Code Halos - How The Digital Lives Of People, Things, And Organizations Are Changing The Rules Of Business (Cód: 9396733)

Frank,Malcolm; Roehrig,Paul; Pring,Ben

John Wiley & Sons

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Harness 'Code Halos' to gain competitive advantage in the digital era Amazon beating Borders, Netflix beating Blockbuster, Apple beating Kodak, and the rise of companies like Google, LinkedIn, and Pandora are not isolated or random events. Today's outliers in revenue growth and value creation are winning with a new set of rules. They are dominating by managing the information that surrounds people, organizations, processes, and products--what authors Malcolm Frank, Paul Roehrig, and Ben Pring call Code Halos. This is far beyond 'Big Data' and analytics. Code Halos spark new commercial models that can dramatically flip market dominance from industry stalwarts to challengers. In this new book, the authors show leaders how digital innovators and traditional companies can build Code Halo solutions to drive success. The book: Examines the explosion of digital information that now surrounds us and describes the profound impact this is having on individuals, corporations, and societies; Shows how the Crossroads Model can help anticipate and navigate this market shift; Provides examples of traditional firms already harnessing the power of Code Halos including GE's 'Brilliant Machines,' Disney's theme park 'Magic Band,' and Allstate's mobile devices and analytics that transform auto insurance. With reasoned insight, new data, real-world cases, and practical guidance, Code Halos shows seasoned executives, entrepreneurs, students, line-of-business owners, and technology leaders how to master the new rules of the Code Halo economy. It would be too easy to attribute the rise of Netflix and Amazon, along with the demise of Blockbuster and Borders, to the digital revolution. In Code Halos, Malcom Frank, Paul Roehrig, and Ben Pring paint a more complete picture. The minds behind Cognizant's Center for the Future of Work show how organizations can thrive in the coming years. How did Facebook beat MySpace? How did Google beat Yahoo!? And how can more traditional businesses ensure their own success in a time of massive market shifts? The answer: by harnessing the power of code. This book is an action-oriented framework for understanding and utilizing the blankets of code that surround every person, place, and thing. Every time someone likes, shares, reviews, purchases, comments on, or searches for a product, important information is generated. As people spend more and more time engaged with the online world, they create fields of data around and about them. These are Code Halos, and they are vital to success in a rapidly-digitizing world. Code Halos gives a name to the phenomenon that is transforming how people interact. Thanks to new technologies, it takes only a few seconds to get a complex view of the individuals we engage with. Where do they live? Where do they shop? Who are their friends? What is their taste in music, literature, or other entertainment? A few decades ago, businesses would have given almost anything to have this level of knowledge. Today, we can have it quickly and at next to no cost. The only remaining issue is how to tap the enormous potential value buried in Code Halos. This book provides the model for doing just that. This is more than just a Big Data story. This is about the next era of business. Anyone who thinks the data revolution is limited to IT or marketing is in for a real shock--and not the good kind. Companies such as Disney, GE, and Nike all recognize the potential of Code Halos, and traditional businesses in every industry would be wise to follow suit. The risk of not understanding Code Halos is growing every day, and examples like Blockbuster and Kodak show that this mistake is a one-way ticket to irrelevance. Managers everywhere are scrambling to understand the profound changes in the commercial landscape. So far, there is still no textbook solution, but Code Halos brings us one step closer to capturing the enormous opportunities that await us in this new age of business. A Model for Understanding the Future of Business 'Code Halos are to Systems of Engagement as databases are to Systems of Record. They are the fundamental underpinning upon which all else rests. To engage digitally one must see not only what users are doing but also the context in which they are doing it, a context made up of both their present state and their prior history. All this is contained in their Code Halo. Learning how halos work, and how you can make them work for you, is the business of this book, and it is the future of your business as well.' --Geoffrey Moore, author, Crossing the Chasm, Dealing with Darwin, and Escape Velocity 'Code Halos lays bare how companies create superior value and competitive advantage by orchestrating the interplay of the huge and ever-increasing amounts of data surrounding individuals and our environment. This is clear and proven advice on maximizing opportunities in our data-drenched world.' --Don Tapscott, author of fourteen books, including Macrowikinomics: New Solutions for a Connected Planet (with Anthony D. Williams) 'The authors make a convincing argument that the lifespan of your business is limited if you don't embrace data and analytics. Code Halos will be sported by virtually every successful company in the near future.' --Thomas H. Davenport, President's Distinguished Professor, Babson College; Digital Fellow, MIT Center for Digital Business; coauthor of Competing on Analytics 'Frank, Roehrig, and Pring have closely examined how today's most powerful companies have leveraged the data available to them to disrupt their markets, and they've identified the common elements to these success stories. By mapping the path traveled by industry leaders who have refocused their business models on data analytics, and with an eye toward risks as well as benefits, Code Halos shows companies how to thrive with innovations fueled by information technology.' --Jonathan Zittrain, author of the Future of the Internet -- And How to Stop It 'CIOs have come to a decision crossroads, as recent CIO magazine research shows. Do they want the value of information technology to be primarily viewed as a 'cost center' or a 'business game changer'? Code Halos is a must-read, twenty-first century, peer-based business survival manifesto for chief information officers who opt to be business game changers.' --Gary J. Beach, Publisher Emeritus, CIO magazine 'Organizations in all sectors of the economy have undergone a profound digital transformation which has resulted in data-intensive ecosystems. Managing these ecosystems--and deriving value from them--requires new ways of thinking. Code Halos brings together the technological and business concepts required to gain advantage in a fast, moving world.' --Ramayya Krishnan, Dean, Heinz College School of Information Systems and Management and School of Public Policy and Management, Carnegie Mellon University


Peso 0.45 Kg
Produto sob encomenda Sim
Marca John Wiley & Sons
I.S.B.N. 9781118862070
Referência 025796365
Altura 23.11 cm
Largura 15.24 cm
Profundidade 3.05 cm
Idioma Inglês
Acabamento Capa dura
Cód. Barras 9781118862070
Ano da edição 2014
AutorFrank,Malcolm; Roehrig,Paul; Pring,Ben