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Livro Digital

Crafting the Customer Experience For People Not Like You (Cód: 9289896)

MCDonald,Kelly

Wiley (Digital)

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R$ 35,43
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Descrição

Deliver a better business experience, for every kind of customer A 'one-size fits all' approach to customer service is no longer viable. Businesses competing on service need to understand and cater to customers' racial, ethnic, religious, generational, and geographic differences in order to meet or exceed customers' service expectations. Crafting the Customer Experience to People Not Like You shows how companies, brands, and products struggling to differentiate themselves in a sea of sameness can foster long-term loyalty and brand preference with exceptional and customized customer service. A detailed guide to core customer groups including women, the five generations (matures, Boomers, Gen X, Gen Y and Gen Z), racial and ethnic segments, such as Hispanics and African-Americans, as well as those who are defined by key lifestyle and life-stage attributes Includes onsumer insights that will help business leaders deliver a better business experience with every customer You cannot control the economy, the stock market or the costs of goods and labor. But you can control your organization's customer service. It's an empowering thought. Customer service is 100% in your control at all times and it's more important than ever.

Características

Produto sob encomenda Sim
Marca Wiley (Digital)
Cód. Barras 9781118461648
Início da Venda 09/03/2016
Territorialidade Internacional
Formato Livro Digital Pdf
Gratuito Não
Proteção Drm Sim
Número da edição 1
Idioma 337
Código do Formato Pdf
Ano da Publicação 112
Peso 0.00 Kg
AutorMCDonald,Kelly

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Você está revisando: Crafting the Customer Experience For People Not Like You

Crafting the Customer Experience For People Not Like You (Cód: 9289896) Crafting the Customer Experience For People Not Li... (Cód: 9289896)
R$ 35,43
Crafting the Customer Experience For People Not Like You (Cód: 9289896) Crafting the Customer Experience For People Not Li... (Cód: 9289896)
R$ 35,43