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e-book

Design Leadership - Securing the Strategic Value of Design (Cód: 9621501)

Turner, Raymond

Taylor & Francis Ltd (Livros Digitais)

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Design Leadership - Securing the Strategic Value of Design

R$314,85

Descrição

The fundamental tenet of this Design Leadership book is that design is a commercial and social imperative and its management and leadership are integral parts of what can make business successful, government effective and society safer and more enjoyable for everyone. The text draws on Raymond Turner's extensive experience and insights into the effective use of design as a business resource for competitive advantage and social benefit. Raymond brings his experience of working for iconic businesses, projects and consultancies to provide essential, value creating, insights on the interface between design and business. Design Leadership adopts a straightforward approach that will be of great value to those who influence how organisations work - the managers and chief executives of a country's wealth creating engines. It is also of particular relevance to those with design management and leadership responsibilities as well as students who aim to work in these roles. The ideas at the heart of the book concern all who shape society and have the brief to improve our lives. Raymond Turner's advice will help all of these readers make design work and so become more effective more quickly.

Características

Peso 0.00 Kg
Produto sob encomenda Sim
Marca Taylor & Francis Ltd (Livros Digitais)
Número de Páginas 256 (aproximado)
Idioma 337
Acabamento e-book
Territorialidade Internacional
Formato Livro Digital Pdf
Gratuito Não
Proteção Drm Sim
Tamanho do Arquivo 3376
Início da Venda 22/04/2016
Código do Formato Pdf
Cód. Barras 9781317152293
Ano da Publicação 116
AutorTurner, Raymond