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Donor Cultivation And The Donor Lifecycle Map - A New Framework For Fundraising + Website (Cód: 9236283)

Polivy, Deborah Kaplan

John Wiley & Sons

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Donor Cultivation And The Donor Lifecycle Map - A New Framework For Fundraising + Website


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A fresh look at fundraising that depends upon the donor lifecycle, resulting in increased financial resources over time and a more stable bottom line for nonprofits A guide to better and more strategic fundraising, 'Donor Cultivation and the Donor Life Cycle Map' presents the donor lifecycle map, which is circular in form, revealing how the convergence of the two subject matters--cultivation and the lifecycle map--can lead to better and more strategic fundraising. Author Deborah Kaplan Polivy specifically addresses the topic of cultivation and how, when focused over the donor lifecycle, it can become a logical and focused activity for obtaining increasingly large gifts. Step-by-step guidance and practical tools for understanding and making the most of the donor lifecycle Coverage includes Introduction to Donor Cultivation, Defining Donor Cultivation, Donor Cultivation Tools and the Donor Lifecycle: How and Where They Intersect, and Impediments to the Implementation Process Features a companion website with a variety of online tools to help readers implement key concepts Part of the Wiley Nonprofit Authority Series 'Donor Cultivation and the Donor Life Cycle Map' seeks to change the perspective from transactional fundraising to recurring fundraising, beginning with the first donation and extending to the very last--an endowment that keeps on giving even after death. Introducing a conceptual and useful framework for thinking about donor cultivation, 'Donor Cultivation and the Donor Lifecycle Map' reveals that donor cultivation is a deliberative process requiring careful consideration and purposeful inclusion in a development plan. Author Deborah Kaplan Polivy specifically addresses the topic of donor cultivation, which, when focused over the entire donor lifecycle, can become a logical and focused activity for obtaining increasingly large gifts. Defining the objectives of donor cultivation, Polivy presents the donor lifecycle map, illustrating how donor cultivation and the lifecycle map can help lead your nonprofit to more focused and strategic fundraising. With a companion website featuring step-by-step guidance and practical tools that correspond with the donor lifecycle material presented, 'Donor Cultivation and the Donor Lifecycle Map' explores: What donor cultivation means The donor lifecycle map and cultivation tools Donor cultivation's relationship to the donor lifecycle map Using the donor lifecycle map to increase diversity in a fundraising portfolio Personal donor cultivation tools Applying nonpersonal donor cultivation tools The intersection of donor cultivation tools and the donor lifecycle map Determining priorities among donors Read 'Donor Cultivation and the Donor Lifecycle Map' for proven guidance on fundraising that doesn't depend on a 'donor pyramid.' Instead, discover how using a donor lifecycle map can lead to stellar results such as increased financial resources and a more stable bottom line for your nonprofit. Praise for 'Donor Cultivation and the Donor Lifecycle Map' 'Deborah Polivy has written a valuable and cogent guide to building, maintaining, and growing donor relationships. She skillfully balances research, commentary, and anecdote to create a work that provides both inspiration and framework to ensure that the donor is always first in our minds as professionals.' --Kay Sprinkel Grace 'Dr. Polivy makes a singular contribution with the innovative and substantive strategies for raising funds and building effective relationships with potential donors. In a time of scarce resources, cutbacks in public funds, and the lingering effects of a deep recession, no organization--not-for-profit or private--can afford to ignore the lessons in this valuable treatise on donor cultivation and fundraising.' --Dr. Fernando M. Torres-Gil, Director, UCLA Center for Policy Research on Aging 'Deborah Polivy appropriately places long-term relationship-building at the epicenter of donor development. More importantly, her new book provides time-tested strategies, a detailed road map, and multiple case studies for philanthropic success. Her rich academic background and diverse professional experience is fully on display in 'Donor Cultivation and the Donor Lifecycle Map' and should prove immensely beneficial to both development professionals and their volunteer partners.' --Jay L. Rubin, Chief Executive Officer, Jewish Federation of Greater Austin ''Donor Cultivation and the Donor Lifecycle Map: A New Framework for Fundraising' presents a well-conceived framework for donor relationships and an organization's development program. I recommend it highly to volunteer and staff leaders to understand that the cultivation and engagement of committed donors is a long-term endeavor that belongs to the whole organization.' --Angela G. Powers, Senior Vice President, Development, Stewardship & Donor Services, The Community Foundation for Greater New Haven 'This 'Guide for the Perplexed Fundraiser' is a timely, innovative, and practical tool that should be required reading for volunteer and professional financial resource development leaders.' --Dr. Misha Galperin, President & CEO, Jewish Agency International Development


Peso 0.61 Kg
Produto sob encomenda Sim
Marca John Wiley & Sons
I.S.B.N. 9781118603772
Referência 024382763
Altura 23.88 cm
Largura 17.02 cm
Profundidade 1.78 cm
Número de Páginas 240
Idioma Inglês
Acabamento Capa dura
Cód. Barras 9781118603772
Número da edição 1
Ano da edição 2013
AutorPolivy, Deborah Kaplan