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Emarketing Excellence (Cód: 2580032)

Chaffey

Butterworth Heinemann

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Emarketing Excellence

R$189,20

Descrição

eMarketing eXcellence third edition has been completely revised and updated to help you create effective and up-to-date customer-centric e-marketing plans.

A hugely successful practical guide to creating and executing e-marketing plans, it combines established approaches to marketing planning with the creative use of new e-models and e-tools. It is designed to support both marketers who are integrating e-marketing into their existing marketing and communications strategies and experienced e-marketers looking to optimise their e-marketing. Written by two highly experienced eMarketing experts, the book shows you how to:

* Draw up an outline e-marketing plan
* Evaluate and apply e-marketing principles and models
* Integrate online and offline communications
* Implement customer-driven e-marketing
* Reduce costly trial and error
* Measure and enhance your e-marketing
* Drive your e-business forward

Established marketing concepts such as customer relationship management, the marketing mix and widely adopted SOSTAC® planning system, are re-examined in the new media context - and new approaches explained including blogs, search engine marketing, viral marketing and E-CRM.

Offering a highly structured and accessible guide to a critical and far-reaching subject, eMarketing eXcellence third edition provides a vital reference point for all students and managers involved in marketing strategy and implementation.

* The best selling practitioner eMarketing book arrives in its third edition - totally revised and enhanced with new features, contemporary examples and up-to-date theory
* Each chapter is structured with the followingfantastic features: Introduction; Chapter Summary; References; Further Reading; Web Links; Self-test; eMarketing practitioner interviews
* This jargon-free, understandable and applicable text is proven to help marketers maximize the potential of online promotion

Características

Peso 0.44 Kg
Produto sob encomenda Sim
Marca Butterworth Heinemann
I.S.B.N. 9780750689458
Referência .
Altura 21.00 cm
Largura 14.00 cm
Profundidade 1.00 cm
Número de Páginas 528
Cód. Barras 9780750689458
Ano da edição 27/06/2008
AutorChaffey