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e-book

Entrepreneurship at the Bottom of the Pyramid (Cód: 9787768)

Dalglish,Carol; Marcello Tonelli

Taylor & Francis Ltd (Livros Digitais)

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Entrepreneurship at the Bottom of the Pyramid

R$179,85

Descrição

Entrepreneurship at the Bottom of the Pyramid seeks to demonstrate to students the range of entrepreneurial activities that can be implemented in developing countries to alleviate poverty.
 

The book blends theory, visual examples and practical learning activities to help students apply their knowledge and encourage thinking 'apos;outside the box'apos;. It begins by introducing the reader to two fundamental concepts - poverty and the bottom of the pyramid - so they have a solid grasp of the context in which the entrepreneurial activities are implemented. Next, the authors discuss the entrepreneurial process, highlighting the most relevant elements: risk, survival and growth, entrepreneurial actors, the informal sector and micro-credit. Finally, the book describes models to encourage entrepreneurial activities in developing countries.
 

Weaving a primary case study throughout so the reader can apply new knowledge incrementally while moving through the chapters, Dalglish and Tonelli also include several shorter case studies, presenting different problems and implemented solutions in several geographical areas. Students with an interest in entrepreneurship, poverty alleviation and development studies will find this an important read.

Características

Peso 0.00 Kg
Produto sob encomenda Não
Marca Taylor & Francis Ltd (Livros Digitais)
Número de Páginas 200 (aproximado)
Idioma 337
Acabamento e-book
Territorialidade Internacional
Formato Livro Digital Pdf
Gratuito Não
Proteção Drm Sim
Tamanho do Arquivo 8307
Início da Venda 12/08/2016
Código do Formato Pdf
Cód. Barras 9781317539858
Ano da Publicação 2016
AutorDalglish,Carol; Marcello Tonelli