Frete Grátis
  • Google Plus
Livro Digital
  • 1002690415
  • 1003260038

Events Design and Experience (Cód: 8321286)

Berridge,graham

ROUTLEDGE

Ooops! Este produto não está mais a venda.
Mas não se preocupe, temos uma versão atualizada para você.

Ooopss! Este produto está fora de linha, mas temos outras opções para você.
Veja nossas sugestões abaixo!

R$ 188,85 em até 6x de R$ 31,48 sem juros
Cartão Saraiva R$ 179,41 (-5%) em até 1x no cartão ou em até 9x de R$ 20,98 sem juros
Grátis

Cartão Saraiva

Descrição

For the first time Events Design and Experience draws together the relationship between event design and the experience of consumers and participants. It explores and analyses the event experience of the individual and how this can be 'controlled' by design.

By drawing upon ongoing research conducted over several years into the experiences of groups and individuals who attend events this text will ask questions such as: What was the rationale behind a particular event being designed in a certain way? What was the actual experience of consumers? How was the event materially delivered and did the experience created provide a satisfactory outcome? How can experiences be understood (via semiotics) especially the physical elements of an event?

Structured in four sections, Events Design and Experience discusses:
* What are events? An overall view of the industry, its definitions and market demand. It also covers an analysis of previous literature, and draws upon real life events such as Wembley plc, Leapfrog Corporate events and the British Cycling federation
* What is an event experience? An explanation of the nature and stages of experience, and the emergence of the experience industry itself. Cases such as the Proms, London Fashion week ands the Nike Fun run are used to illustrate.
* Designing Experiences. Considers how design itself can impact upon the experience, in some cases fundamentally changing the nature of experience. It asks the question of how experiences are designed and what do they signify to the customer once complete.
* Analysing Event Experiences. Considers how experiences can be analysed and evaluated looking at the artificiality of the event and how this reflects in the experience of consumers. Also includes a review of the psychological processes of perception and interpretation and how meaning and experience can be analysed, and how we may begin to unravel the meanings attributed to certain events.

With international case studies throughout, Events Design and Experience has a coherent user-friendly structure including chapter summaries, review exercises and topics for discussion to consolidate understanding.

Características

Produto sob encomenda Sim
Marca ROUTLEDGE
Cód. Barras 9781136404733
Início da Venda 21/11/2014
Territorialidade Internacional
Formato Livro Digital Pdf
Gratuito Não
Tamanho do Arquivo 2058
Proteção Drm Sim
Idioma 337
Código do Formato Pdf
Número de Páginas 320 (aproximado)
Ano da Publicação 107
Peso 0.00 Kg
AutorBerridge,graham

Avaliações

Avaliação geral: 0

Você está revisando: Events Design and Experience

Events Design and Experience (Cód: 8321286) Events Design and Experience (Cód: 8321286)
R$ 188,85
Events Design and Experience (Cód: 8321286) Events Design and Experience (Cód: 8321286)
R$ 188,85