A roadmap for turning Google Analytics into a centralized marketing analysis platform With 'Google Analytics Integrations,' expert author Daniel Waisberg shows you how to gain a more meaningful, complete view of customers that can drive growth opportunities. This in-depth guide shows not only how to use Google Analytics, but also how to turn this powerful data collection and analysis tool into a central marketing analysis platform for your company. Taking a hands-on approach, this resource explores the integration and analysis of a host of common data sources, including Google AdWords, AdSense, CRMs, and many others. Armed with this knowledge, marketers and developers can deliver on the promise of a truly transformative view of customer behavior and acquisition. 'Google Analytics Integrations' provides the complete, step-by-step guidance businesses need to improve data integration and behavior analysis, and will show you how to: Use proven techniques to collect clean and accurate data Integrate and import all relevant marketing and customer data into Google Analytics Use new analytical capabilities to gain further insight into customer behavior Get a complete view of your customers and make your marketing analysis more meaningful How well do you really know your customers? Find out with the help of expert author Daniel Waisberg and 'Google Analytics Integrations.' This unique guide takes you well beyond the basics of using Google Analytics to track metrics, showing you how to transform this simple data collection tool into a powerful, central marketing analysis platform for your organization. You'll learn how Google AdWords, AdSense, CRMs, and other data sources can be used together to deliver actionable insights about your customers and their behavior. Explains proven techniques and best practices for collecting clean and accurate information from the start Shows you how to import your organization's marketing and customer data into Google Analytics Illustrates the importance of taking a holistic view of your customers and how this knowledge can transform your business Provides step-by-step guidance on using the latest analytical tools and services to gain a complete understanding of your customers, their needs, and what motivates them to take action 'Google Analytics Integration' is your in-depth guide to improving your data integration, behavioral analysis, and ultimately, your bottom line.