Why? Most plans waste too much ink on numbers and devote too little to information that really matters to investors. The result? Investors discount them.
In 'How to Write a Great Business Plan,' William A. Sahlman shows how to avoid this all-too-common mistake by ensuring that your plan assesses the factors critical to every new venture:
- The people--the individuals launching and leading the venture and outside parties providing key services or important resources
- The opportunity--what the business will sell and to whom, and whether the venture can grow and how fast
- The context--the regulatory environment, interest rates, demographic trends, and other forces shaping the venture's fate
- Risk and reward--what can go wrong and right, and how the entrepreneurial team will respond
Timely in this age of innovation, 'How to Write a Great Business Plan' helps you give your new venture the best possible chances for success.
|Produto sob encomenda||Sim|
|Marca||Harvard Business Review Press|
|Ano da edição||2008|
|Número de Páginas||64|