Bestselling author Jay Baer shows why that approach is a major mistake. Based on an extensive proprietary study of how, where, and why we complain, ''Hug Your Haters ''proves that there are two types of complainers, each with very different motivations:
.Offstage haters. These people simply want solutions to their problems. They complain via legacy channels where the likelihood of a response is highest phone, e-mail, and company websites. Offstage haters don t care if anyone else finds out, as long as they get answers.
.Onstage haters. These people are often disappointed by a substandard interaction via traditional channels, so they turn to indirect venues, such as social media, online review sites, and discussion boards. Onstage haters want more than solutions they want an audience to share their righteous indignation.
''Hug Your Haters ''shows exactly how to deal with both groups, drawing on meticulously researched case studies from businesses of all types and sizes from around the world. It includes specific playbooks and formulas as well as a fold-out poster of the Hatrix, which summarizes the best strategies for different situations. The book is also filled with poignant and hilarious examples of haters gone wild, and companies gone crazy, as well as inspirational stories of companies responding with speed, compassion, and humanity.
Whether you work for a mom-and-pop store or a global brand, you ''will ''have haters and you can t afford to ignore them. Baer s insights and tactics will teach you how to embrace complaints, put haters to work for you, and turn bad news into good outcomes.'''
|Produto sob encomenda||Sim|
|Ano da edição||2015|
|Número de Páginas||240|