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Humankind (Cód: 3099205)

Bernardin,Tom; Tutssel,Mark


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In 2009 for “Earth Hour,” Leo Burnett moved over a billion people to
action—that’s slightly more than one out of every seven people on the
planet, the largest mass participation event ever.For the first
time in Leo Burnett’s history, the company responsible for building some
of the most beloved and popular brands in the world has decided to
share its approach to creativity and brand building, revealing how to
create brands that truly matter to people. HumanKind
is a book about people, purpose, and changing behavior, and is a
firsthand look at marketing that serves true human needs and not the
other way around.  HumanKind provides entree to the
moment of germination within the inner sanctum of one of the
advertising industry’s most creative shops through interviews,
conversations, transcripts, and images.   HumanKind
is fully illustrated and includes a step-by-step demonstration of how
Leo Burnett is applying its unique approach to forever redefine the very
nature of communications itself. Ultimately, it’s people—not
advertising agencies—who create great “people’s brands.” Brands like
McDonald’s, Coke, Nintendo, Fiat, Kellogg’s, and Blackberry. Leo Burnett
has always chosen to put people first, and to apply a people-centric
approach to brand building it today calls HumanKind. Welcome, to a HumanKind communications company. And welcome to the story that explains it all. 


Produto sob encomenda Sim
Cód. Barras 9781576875490
Altura 21.00 cm
I.S.B.N. 9781576875490
Profundidade 1.00 cm
Acabamento Capa dura
Idioma Inglês
Peso 0.44 Kg
Largura 14.00 cm
AutorBernardin,Tom; Tutssel,Mark


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