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I Have a Strategy (No, You Don't) - The Illustrated Guide to Strategy (Cód: 9296374)

Howell J. Malham, Jr.

Wiley (Digital)

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I Have a Strategy (No, You Don't) - The Illustrated Guide to Strategy



A smart and witty take on strategy . . . an essential business topic Every day, millions of professionals around the world discuss strategy, and they assume that everyone else in the room defines 'strategy' the same way. But they don't. Howell J. Malham Jr. has created a simply designed and illustrated book that goes straight to the heart of the issue. Through the largely facetious dialog of two line drawn colorful characters, this clever, irreverent book seeks to get everyone in the room on the same page using the same definitions for the same words. This is a crucial first step to any business proposition, yet it is often the most overlooked. An open and visual book that defines the most over-used (and least understood) business term: strategy Author is the co-founder of Insight Labs Produced in a wry style, this book offers a witty, inventive take on a common business problem At a time when business in general is groping in the dark for new solutions to persistent problems, this book is a breath of fresh air, reminding readers that they have to build a foundation before they can scale the walls.


Produto sob encomenda Sim
Marca Wiley (Digital)
Cód. Barras 9781118526316
Início da Venda 09/03/2016
Territorialidade Internacional
Gratuito Não
Número da edição 1
Idioma 337
Código do Formato Epub
Número de Páginas 240 (aproximado)
Ano da Publicação 113
Peso 0.00 Kg
AutorHowell J. Malham, Jr.


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