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Livro Digital

In-N-Out Burger (Cód: 8532705)

Perman,Stacy

Harpercollins (Digital)

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R$ 47,97
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In-N-Out Burger

R$47,97

Descrição

The untold story of the renegade burger chain that evokes a passionate following unlike any otherIn fast-food corporate America, In-N-Out Burger stands apart. Begun in a tiny shack in the shadow of World War II, this family-owned chain has stead­fastly refused to franchise or be sold. It is a testament to old-fashioned values and rem­iniscent of a simpler time when people, loyalty, and a freshly made, juicy hamburger meant something. Over time, In-N-Out Burger has become nothing less than a cultural institu­tion that can lay claim to an insanely loyal following. Perman uses her investigative skills to uncover the story of a real American success story. It is not only a tale of a unique and profitable business that exceeds all expectations, but of a family's struggle to maintain a sustainable pop empire against the industry it helped pioneer, internal tensions, and a bitter lawsuit that threatened to bring the company to the brink. This is a lesson in a counterintuitive approach to doing business that places quality, customers, and employees over the riches promised by rapid expansion. In-N-Out Burger is a keenly observed narrative that explores the evolution of a California fad that transformed into an enduring cult of popularity; it is also the story of the conflicted, secretive, and ultimately tragic Snyder family who cooked a billion burgers and hooked a zillion fans. As the story of In-N-Out Burger unfolds, so too does the cultural history of America as influenced and shaped by car culture and fast food.

Características

Produto sob encomenda Sim
Marca Harpercollins (Digital)
Cód. Barras 9780061872143
Início da Venda 12/01/2009
Territorialidade Internacional
Formato Livro Digital Epub
Gratuito Não
Proteção Drm Sim
Idioma 337
Código do Formato Epub
Ano da Publicação 109
Peso 0.00 Kg
AutorPerman,Stacy

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