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e-book

Inside the Mind of the Shopper: The Science of Retailing (Cód: 2893186)

Sorensen,Ph. D. Herb; Sorensen,Herb

WHARTON SCHOOL PUBLISHING

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Inside the Mind of the Shopper: The Science of Retailing

R$118,90

Descrição

What do you really do when you shop? The answers are fascinating and, for retailers, they're cash in the bank. In Inside the Mind of the Shopper: The Science of Retailing, world-renowned retail consultant Dr. Herb Sorensen, Ph.D. uncovers the truth about the retail shopper and rips away the myths and mistakes that lead retailers to miss their greatest opportunities. Every year, says Sorensen, shoppers will spend a quadrillion seconds in supermarkets and they'll waste 80% of that time. Sorensen analyzes consumer behavior–how shoppers make buying decisions as they move through supermarkets and other retail stores–and presents powerful, tested strategies for designing more effective stores, improving merchandising, and driving double-digit sales increases. He identifies simple interventions that can have dramatic sales effects, and shows why many common strategies simply don't work. You'll learn how to appeal to the 'quick trip' shopper; make the most of all three 'moments of truth'; understand consumers' powerful in-store migration patterns; improve collaboration between manufacturers and retailers; learn the lessons of Stew Leonard's and other innovators; and much more. Then, in Part II, Sorensen presents revealing interviews with several leading in-store retail experts, including crucial insights on using technology and retailing to multicultural communities.

Características

Peso 0.00 Kg
Produto sob encomenda Sim
Marca WHARTON SCHOOL PUBLISHING
Número de Páginas 251 (aproximado)
Idioma 337
Acabamento e-book
Territorialidade Internacional
Formato Livro Digital Pdf
Gratuito Não
Proteção Drm Sim
Tamanho do Arquivo 4241
Início da Venda 22/11/2012
Código do Formato Pdf
Cód. Barras 9780137012992
Ano da edição 42009
Ano da Publicação 109
AutorSorensen,Ph. D. Herb; Sorensen,Herb