Sociologists from Karl Marx onwards have written off religion as a curious yet fading public institution. After all, science can now answer our questions about life, the universe and everything... and if that fails, there's always the opium. David Lyon, professor of sociology at Queen's University in Kingston, Ontario, argues that times have changed. Contemporary society, in fact, has a great appetite for spirituality, though within consumer culture we're venerating celebrities instead of deities. Meanwhile, the church tries to get hip by taking its worship to the cathedrals of post modernity: the theme parks. Lyon's metaphor of 'Jesus in Disneyland' comes from a massed Christian rally he attended at Disney's HQ in Anaheim. It is, for him, an apt symbol of the way faith--and life itself--has become commodified. As he unpacks the nuances between the 'Disneyfication' and 'Disneyisation' of religion (this is a sociological textbook), Lyon sets out a context in which Jesus might mean more to the West than its cartoon heroes.