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Judging a Book by Its Cover - Fans, Publishers, Designers, and the Marketing of Fiction (Cód: 9483792)

Moody,Nickianne

Taylor & Francis Ltd (Livros Digitais)

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Judging a Book by Its Cover - Fans, Publishers, Designers, and the Marketing of Fiction

R$164,85

Descrição

How do books attract their readers? This collection takes a closer look at book covers and their role in promoting sales and shaping readers' responses. Judging a Book by Its Cover brings together leading scholars, many with experience in the publishing industry, who examine the marketing of popular fiction across the twentieth century and beyond. Using case studies, and grounding their discussions historically and methodologically, the contributors address key themes in contemporary media, literary, publishing, and business studies related to globalisation, the correlation between text and image, identity politics, and reader reception. Topics include book covers and the internet bookstore; the links between books, the music industry, and film; literary prizes and the selling of books; subcultures and sales of young adult fiction; the cover as a signifier of literary value; and the marketing of ethnicity and lesbian pulp fiction. This exciting collection opens a new field of enquiry for scholars of book history, literature, media and communication studies, marketing, and cultural studies.

Características

Peso 0.00 Kg
Produto sob encomenda Sim
Marca Taylor & Francis Ltd (Livros Digitais)
Número de Páginas 216 (aproximado)
Idioma 337
Acabamento e-book
Territorialidade Internacional
Formato Livro Digital Pdf
Gratuito Não
Proteção Drm Sim
Tamanho do Arquivo 12811
Início da Venda 05/12/2016
Código do Formato Pdf
Cód. Barras 9781351924689
Ano da Publicação 116
AutorMoody,Nickianne