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Keyword Intelligence - Keyword Research For Search, Social, And Beyond (Cód: 9206886)

Jones,Ron

Sybex

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Keyword Intelligence - Keyword Research For Search, Social, And Beyond

R$223,80

Descrição

Master Modern Keyword Research for Today's Internet MarketingThis is the ultimate, in-depth guide to the next generation of keyword research mandated by the demands of social media and search engines. SEO and PPC pros will love this expert look at how to best identify and refine keywords using today's tools and techniques. Social media and mobile practitioners will find invaluable information on how keyword research can shape and inform entire campaigns. And all marketers will value the hot new modeling techniques that help them develop rich, relevant content that's sure to engage site visitors.This unique, detailed guide to every aspect of keyword research also features case studies, examples, tutorials, tips, and previously undocumented techniques drawn from renowned keyword research expert Ron Jones's extensive professional experience.You'll learn how to: Leverage keyword research to positively impact search, social, and traditional media campaignsDevelop, refine, and maintain a set of keywords and align them to searcher intent and buy cycles that will energize your marketing campaignsFind the best available tools to get keyword suggestions, forecast website traffic, perform competitive research, and analyze keyword resultsUse keywords to improve your understanding of human behavior, user intent, and customer choiceLearn the latest keyword tools and techniques to get better results from your SEO and PPC campaignsHeighten visibility in your mobile, social media, and video marketing channelsLeverage keywords to impact messaging and branding campaignsGo global with a modern methodology for performing international keyword researchCommunicate the intelligence that keyword research can bring to your organization, overall messaging, and brandingInside: Your Google AdWords gift card worth $50Bonus Inside: Save More Than $300 on Today's Top Keyword Tools A unique book on the art and science of keyword researchKeyword research can make or break a marketing campaign, an optimization strategy, and pay-per-click ad campaigns. Written by a keyword research expert, this essential resource drills home the importance of targeting the right keywords or phrases in order to get traffic from search engines and social media channels. Author Ron Jones imparts his wisdom and experience for determining which keywords will work based on a searcher's intent and he shows you how to research social, mobile, and video marketing tools that can ultimately become the foundation of a marketing campaign.Boasts detailed how-to information from one of the world's leading keyword research expertsHelps you learn how to craft a successful keyword campaign and capture a coveted spot on the first page of a results pagePares down the essential information you need to know to use available tools to get keyword suggestions, forecast web site traffic, perform competitive research, and analyze resultsWalks you through how to best apply keywords to SEO and PPC campaigns as well as gain visibility with mobile marketing and integrate with traditional marketing effortsFeatures case studies, examples, tutorials, tips, and previously undocumented techniquesNo matter your level of experience working with keywords, 'Keyword Intelligence' is the ultimate guide for learning how to best conduct keyword research and craft winning marketing campaigns. Foreword by Hunt, Bill

Características

Peso 0.54 Kg
Produto sob encomenda Sim
Marca Sybex
I.S.B.N. 9781118061831
Referência 016670155
Altura 23.11 cm
Largura 18.54 cm
Profundidade 2.29 cm
Número de Páginas 302
Idioma Inglês
Acabamento Brochura
Cód. Barras 9781118061831
Ano da edição 2011
AutorJones,Ron