* Top strategies for winning as an effective lobbyist or Washington advocate.
* Practical resources and methods for maintaining compliance and staying abreast of ethical and legal requirements.
* Practical tips, research based methods, and step-by-step guides for communicating with policymakers in every venue most effectively, including telephone calls, emails, Congressional meetings, testifying before Congress, building coalitions, and working with the press.
* Extensive list of Lobbying and Advocacy Resources.
Table of Contents
Ch. 1 The True Nature of Lobbying
Ch. 2 Legal and Ethical Considerations
Ch. 3 Position Drivers: Forces That Shape Legislation
Ch. 4 Understanding Governmental Institutions and Processes
Ch. 5 Know Your Issue (Well Enough for the Toughest Questions)
Ch. 6 Build the Right Plan Ch. 7 Develop, Never Devalue, Grassroots
Ch. 8 Communicate Effectively with Policymakers: Personal Meetings, Letters, Phone Calls, and Electronic Communications
Ch. 9 Multiply Your Influence: Coalitions and Partners
Ch. 10 Media Engagement and Testimony: Perfect Your Public Presence
Ch. 11 Managing and Maintaining a High Performance Governmental Affairs Program
|Produto sob encomenda||Sim|
|Ano da edição||2008|
|Número de Páginas||516|