Frete Grátis
  • Google Plus
Livro Digital

Maintaining and Evolving Successful Commercial Web Sites: Managing Change, Content, Customer Relatio (Cód: 3026265)

Friedlein,Ashley

Morgan Kaufmann Digital

Ooops! Este produto não está mais a venda.
Mas não se preocupe, temos uma versão atualizada para você.

Ooopss! Este produto está fora de linha, mas temos outras opções para você.
Veja nossas sugestões abaixo!

R$ 154,18 em até 5x de R$ 30,84 sem juros
Cartão Saraiva R$ 146,47 (-5%) em até 1x no cartão ou em até 7x de R$ 22,03 sem juros
Grátis

Cartão Saraiva

Descrição

Ashley Friedlein's first book, Web Project Management: Delivering Successful Commercial Web Sites, became a bestseller and an essential reference for Web professionals developing new sites. Maintaining and Evolving Successful Commercial Web Sites addresses the realities of successful sites today, namely the notion that maintaining and evolving a site is actually a bigger commitment than launching it. Management wants to maximize returns and obtain reliable performance data, customers demand better service and insist on sites that are more advanced yet easier to use, and the Web site must increasingly be integrated with the entire business even as the amount of information it handles continues to grow.

Maintaining and Evolving Successful Commercial Web Sites focuses more on process, reality, and pragmatism and less on strategic theory. It provides the reader with the knowledge, tools, approaches, and processes to manage key site maintenance and evolution projects, providing answers to the following questions:

*How can I better manage changes and updates to the Web site?
*How can I scale up to allow more contributions to the site and more content and still maintain quality and control?
*What is content management and how do I go about it?
*How do I go about personalization or community building?
*What is Customer Relationship Management (CRM) and how do I actually do it online?
*How do I measure and report on how well the site is doing?
*How do I avoid information overload?
*How do I maximize the value the site creates?

The book includes case studies to demonstrate candidly how the issues discussed in the book translate into reality.

*Case studies show candidly how the issues discussed translate into reality.
*Describes content management & Customer Relationship Management (CRM) how to go about implementing them.
*Teaches how to measure & report on how well the site is doing, how to avoid information overload, & how to maximize the value the site creates.

Características

Produto sob encomenda Sim
Marca Morgan Kaufmann Digital
Cód. Barras 9780080510644
Início da Venda 22/11/2012
Territorialidade Internacional
Formato Livro Digital Epub
Gratuito Não
Tamanho do Arquivo 9307
Proteção Drm Sim
Ano da edição 122002
Idioma 337
Código do Formato Epub
Número de Páginas 442 (aproximado)
Ano da Publicação 103
Peso 0.00 Kg
AutorFriedlein,Ashley

Avaliações

Avaliação geral: 0

Você está revisando: Maintaining and Evolving Successful Commercial Web Sites: Managing Change, Content, Customer Relatio

Maintaining and Evolving Successful Commercial Web Sites: Managing Change, ... (Cód: 3026265) Maintaining and Evolving Successful Commercial Web... (Cód: 3026265)
R$ 154,18
Maintaining and Evolving Successful Commercial Web Sites: Managing Change, ... (Cód: 3026265) Maintaining and Evolving Successful Commercial Web... (Cód: 3026265)
R$ 154,18