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  • 1003332685
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Managing Media Companies - Harnessing Creative Value (Cód: 9239964)

Aris,Annet; Bughin,Jacques

John Wiley & Sons

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Descrição

The authors of this book have made an in depth study of the strategies and management practices of leading media companies and have identified the core competences media companies need to have to win in the new world. The book is strongly focused on applicability and combines long standing best practice principles with innovative approaches for staying ahead. It systematically discusses competences needed in each of the key functional areas in the media companies drawing on examples from all main media sectors. Media is an exciting and innovative industry. In its effort to combine business and creativity, the industry has traditionally been faced with unique opportunities, and also challenges, increased by the short-lived nature of its products and services. The media industry is currently being reshaped by the sudden rise of digital technologies and web applications. As such, this second edition of 'Managing Media Companies' has been completely revised with brand new content to reflect those latest developments with clear emphasis on digital transformation. The authors have made an in depth study of the strategies and management practices of leading media companies and have identified the core competences these companies need to have to win in the new world. This book is strongly focused on applicability and combines long standing best practice principles with innovative approaches for staying ahead. It systematically discusses competences needed in each of the key functional areas in media companies drawing on examples from all main media sectors. An essential text for students of media management and professionals in the field, this book includes the following key features: A discussion of the key challenges faced by media executives taking daily managerial and strategic decisions in an industry undergoing enormous change. In-depth discussions of the current and new skills media companies will need. Insights into best practices from traditional and new media companies as well as from pioneers of media and telecommunications convergence. Brand new and fully updated case studies from a wide range of global media companies, which include Axel Springer, Hubert Burda Media, Gruppo Mediaset, Endemol, OhmyNews, Canal+, Telenet, EMI, The RTL Group, Schibsted, Lagardere, LGI's Chellomedia, Sanoma, Second Life, Google's YouTube and the BBC.

Características

Peso 0.73 Kg
Produto sob encomenda Sim
Marca John Wiley & Sons
I.S.B.N. 9780470713952
Referência 009506542
Altura 23.11 cm
Largura 18.80 cm
Profundidade 2.29 cm
Número de Páginas 400
Idioma Inglês
Acabamento Brochura
Cód. Barras 9780470713952
Número da edição 2
Ano da edição 2012
AutorAris,Annet; Bughin,Jacques