Artboard 33Artboard 16Artboard 18Artboard 13Artboard 42Artboard 21Artboard 4Artboard 5Artboard 45Artboard 22Artboard 7Artboard 42Artboard 23Artboard 17?Artboard 28Artboard 43Artboard 49Artboard 47Artboard 15Artboard 32Artboard 6Artboard 22Artboard 5Artboard 25Artboard 1Artboard 42Artboard 11Artboard 41Artboard 11Artboard 23Artboard 10Artboard 4Artboard 9Artboard 6Artboard 8Artboard 7Artboard 3Artboard 12Artboard 25Artboard 34Artboard 43Artboard 44Artboard 16Artboard 24Artboard 13Artboard 5Artboard 24Artboard 31Artboard 1Artboard 12Artboard 27Artboard 30Artboard 36Artboard 44Artboard 9Artboard 17Artboard 6Artboard 27Artboard 30Artboard 29Artboard 26Artboard 2Artboard 20Artboard 35Artboard 15Artboard 14Artboard 50Artboard 26Artboard 14Artboard 40Artboard 21Artboard 10Artboard 37Artboard 46Artboard 33Artboard 8
e-book

Marketing Strategy Masterclass (Cód: 8295246)

Fifield,Paul

Taylor & Francis Ltd (Livros Digitais)

Ooops! Este produto não está mais a venda.
Mas não se preocupe, temos uma versão atualizada para você.

Ooopss! Este produto está fora de linha, mas temos outras opções para você.
Veja nossas sugestões abaixo!

R$ 176,85

em até 5x de R$ 35,37 sem juros

Total:

Em até 1x sem juros de


Crédito:
Boleto:
Cartão Saraiva:

Total:

Em até 5x sem juros de


Marketing Strategy Masterclass

R$176,85

Descrição

The very best business isn'apos;t born out of hunches, macho tactical skirmishing or simply 'apos;being busy'apos;, but is the product of careful calculation and understanding customers'apos; needs, wants and aspirations. Marketing Strategy Masterclass is a 'apos;how to'apos; book of marketing strategy focused on doing what our customers want us to do, how they want it done.

Included throughout are the wise words of a choice selection of history'apos;s masters, depicted on the book'apos;s front cover.

Aimed at professional marketing managers, business development managers and students, this real and practical masterclass is an indispensable reference for use on its own or alongside Marketing Strategy, 3rd edition, also published by Butterworth-Heinemann.

ABOUT THE AUTHOR
Paul Fifield has been extensively involved in strategic marketing training and education since 1980.

His professional assignments have ranged from marketing strategy development for some of the UK'apos;s largest companies through to projects in market segmentation and branding to top level in-company strategy development programmes and workshops. He has advised clients in a wide range of industries including aviation, banking, brewing, business services, computing and software, construction, economic development, housing, hotels and catering, insurance, publishing, retailing, household appliances, telecommunications, tourism and utilities.

Paul is also Visiting Professor of Marketing at the University of Southampton and at the Collège des Ingénieurs in Paris.

Características

Peso 0.00 Kg
Produto sob encomenda Sim
Marca Taylor & Francis Ltd (Livros Digitais)
Número de Páginas 628 (aproximado)
Idioma 337
Acabamento e-book
Territorialidade Internacional
Formato Livro Digital Pdf
Gratuito Não
Proteção Drm Sim
Tamanho do Arquivo 8439
Início da Venda 10/09/2008
Código do Formato Pdf
Cód. Barras 9781136379468
Ano da Publicação 2008
AutorFifield,Paul