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e-book

Marketing That Works: How Entrepreneurial Marketing Can Add Sustainable Value to Any Sized Company, (Cód: 2893043)

Lodish,Leonard M.; Archambeau,Shellye; Morgan,Howard, L.

WHARTON SCHOOL PUBLISHING

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Marketing That Works: How Entrepreneurial Marketing Can Add Sustainable Value to Any Sized Company,

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Descrição

Marketing That Works introduces breakthrough marketing tools, tactics, and strategies for differentiating yourself around key competencies, insulating against competitive pressures, and driving higher, more sustainable profits.   From pricing to PR, advertising to viral marketing, this book’s techniques are relentlessly entrepreneurial: designed to deliver results fast, with limited financial resources and staff support. They draw on the authors’ decades of research and consulting, their cutting-edge work in   Wharton’s legendary Entrepreneurial Marketing classes, and their exclusive new survey of the Inc. 500’s fastest-growing companies. Whether you’re launching a startup or working inside a huge global enterprise, this will help you optimize every marketing investment you make. You’ll learn how to target the right customer, deliver the right added value, and make sure your customers will pay a premium for it–now, and for years to come.   Build the foundation for extraordinary profit Discover faster, smarter techniques for positioning, targeting, and segmentation   Drive entrepreneurial attitude throughout all your marketing functions Master entrepreneurial pricing, advertising, sales management, promotion–and even hiring   Maximize the value of all your stakeholder relationships Profit by marketing to investors, intermediaries, employees, partners, and users   Generate, screen, and develop better product ideas Engage combat on the right battlefields   Launch new products to maximize their lifetime profitability Stage the winning rollout: from fixing bugs to gaining reference accounts   Every dime you spend on marketing needs to work harder, smarter, faster. Every dime must differentiate your company based on your most valuable competencies. Every dime must protect you against competitors and commoditization. Every dime must drive higher profits this quarter, and help sustain profitability far into the future.   Are your marketing investments doing all that? If not, get Marketing That Works –and read it today.   Includes online access to state-of-the-art marketing allocation software!    

Características

Peso 0.00 Kg
Produto sob encomenda Sim
Marca WHARTON SCHOOL PUBLISHING
Idioma 337
Acabamento e-book
Territorialidade Internacional
Formato Livro Digital Pdf
Gratuito Não
Proteção Drm Sim
Tamanho do Arquivo 2460
Início da Venda 22/11/2012
Código do Formato Pdf
Cód. Barras 9780132352987
Ano da edição 22007
Ano da Publicação 107
AutorLodish,Leonard M.; Archambeau,Shellye; Morgan,Howard, L.