Artboard 33Artboard 16Artboard 18Artboard 13Artboard 42Artboard 21Artboard 4Artboard 5Artboard 45Artboard 22Artboard 7Artboard 42Artboard 23Artboard 12Artboard 28Artboard 17?Artboard 28Artboard 43Artboard 49Artboard 47Artboard 15Artboard 32Artboard 6Artboard 22Artboard 5Artboard 25Artboard 1Artboard 42Artboard 11Artboard 41Artboard 11Artboard 23Artboard 10Artboard 4Artboard 9Artboard 6Artboard 8Artboard 7Artboard 3Artboard 12Artboard 25Artboard 34Artboard 43Artboard 44Artboard 16Artboard 24Artboard 13Artboard 5Artboard 24Artboard 31Artboard 1Artboard 12Artboard 27Artboard 30Artboard 36Artboard 44Artboard 9Artboard 17Artboard 6Artboard 27Artboard 30Artboard 29Artboard 26Artboard 2Artboard 20Artboard 35Artboard 15Artboard 14Artboard 50Artboard 26Artboard 14Artboard 40Artboard 21Artboard 10Artboard 37Artboard 46Artboard 33Artboard 8

Marketing That Works: How Entrepreneurial Marketing Can Add Sustainable Value to Any Sized Company, (Cód: 2893043)

Lodish,Leonard M.; Archambeau,Shellye; Morgan,Howard, L.


Ooops! Este produto não está mais a venda.
Mas não se preocupe, temos uma versão atualizada para você.

Ooopss! Este produto está fora de linha, mas temos outras opções para você.
Veja nossas sugestões abaixo!

R$ 74,98

em até 2x de R$ 37,49 sem juros


Em até 1x sem juros de

Cartão Saraiva:


Em até 2x sem juros de

Marketing That Works: How Entrepreneurial Marketing Can Add Sustainable Value to Any Sized Company,



Marketing That Works introduces breakthrough marketing tools, tactics, and strategies for differentiating yourself around key competencies, insulating against competitive pressures, and driving higher, more sustainable profits.   From pricing to PR, advertising to viral marketing, this book’s techniques are relentlessly entrepreneurial: designed to deliver results fast, with limited financial resources and staff support. They draw on the authors’ decades of research and consulting, their cutting-edge work in   Wharton’s legendary Entrepreneurial Marketing classes, and their exclusive new survey of the Inc. 500’s fastest-growing companies. Whether you’re launching a startup or working inside a huge global enterprise, this will help you optimize every marketing investment you make. You’ll learn how to target the right customer, deliver the right added value, and make sure your customers will pay a premium for it–now, and for years to come.   Build the foundation for extraordinary profit Discover faster, smarter techniques for positioning, targeting, and segmentation   Drive entrepreneurial attitude throughout all your marketing functions Master entrepreneurial pricing, advertising, sales management, promotion–and even hiring   Maximize the value of all your stakeholder relationships Profit by marketing to investors, intermediaries, employees, partners, and users   Generate, screen, and develop better product ideas Engage combat on the right battlefields   Launch new products to maximize their lifetime profitability Stage the winning rollout: from fixing bugs to gaining reference accounts   Every dime you spend on marketing needs to work harder, smarter, faster. Every dime must differentiate your company based on your most valuable competencies. Every dime must protect you against competitors and commoditization. Every dime must drive higher profits this quarter, and help sustain profitability far into the future.   Are your marketing investments doing all that? If not, get Marketing That Works –and read it today.   Includes online access to state-of-the-art marketing allocation software!    


Peso 0.00 Kg
Produto sob encomenda Sim
Idioma 337
Acabamento e-book
Territorialidade Internacional
Formato Livro Digital Pdf
Gratuito Não
Proteção Drm Sim
Tamanho do Arquivo 2460
Início da Venda 22/11/2012
Código do Formato Pdf
Cód. Barras 9780132352987
Ano da edição 22007
Ano da Publicação 107
AutorLodish,Leonard M.; Archambeau,Shellye; Morgan,Howard, L.