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Matchmakers (Cód: 9374623)

Wind, Jerry; Schmalensee, Richard

Harvard Business Review Press

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Descrição

These types of businessesknown as platforms, or multi-sided marketsare driving the economy more than ever. In an environment where markets, consumers, and technology are ever changing and increasingly interdependent, these businesses, which bring together a number of groups who need each other and make it easy for them to work together, are essential.
But platforms operate very differently than traditional, one-sided businesses (like, say, grocery stores), and their logic can seem not only counterintuitive but downright counterproductive. Think about a traditional platform like a mall, which connects many different customers to many different stores. They charge their largest storesthe anchorsthe lowest fees, while they charge smaller retailers and kiosks higher fees (and they don’t charge customers at all, even though they could conceivably charge for something like parking). That pricing structure makes sense, even though it may seem discriminatory, because the anchor stores are key to getting customers to show up. But there are still more twists and turns to how platforms operate.
Plus, while the platform business model may seem appealing, it can be difficult to know if you should transform your business andeven if you shouldhow to do it. Yet companies that transform their pricing practices, incentive plans, and organizational structures are today’s power brokers.
In Matchmakers, David Evans and Richard Schmalensee, two economists who were among the first to analyze platform businesses and discover their principles, explain the logic of platforms and how to analyze your own opportunities. Rich with stories from the platform winners as well as from those who mismanaged the transition, Matchmakers will be the one book readers need in order to navigate the appealing but confusing world of multi-sided markets.

Características

Produto sob encomenda Não
Marca Harvard Business Review Press
Cód. Barras 9781633691728
Altura 23.62 cm
I.S.B.N. 9781633691728
Profundidade 2.54 cm
Acabamento Capa dura
Ano da edição 2016
Idioma Inglês
Número de Páginas 272
Peso 0.45 Kg
Largura 16.26 cm
AutorWind, Jerry; Schmalensee, Richard

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