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Meckler Media S - Internet Worldtm Guide To Webcasting (Cód: 9240572)

Miles,Peggy

Sybex

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Using the latest generation of Web technology, you can build your own 'television' or 'radio' network as an Internet Broadcaster. It's called 'webcasting, ' and Fortune 500 companies use it today for a variety of purposes, including in-house education and training, infomercials, marketing campaigns, advertising, public relations, customer support, corporate communications, and more. Find out from international webcasting expert Peggy Miles how organizations worldwide are using webcasting to give them a powerful competitive edge, and how to make the technology work for you, too. A fascinating and instructive look at broadcasting over the Internet. Using the latest generation of Web technology you can build your own 'television' or 'radio' network as an Internet Broadcaster. It's called 'webcasting,' and Fortune 500 companies use it today for a variety of purposes, including in-house education and training, infomercials, marketing campaigns, advertising, public relations, customer support, corporate communications, and more. Find out from international webcasting expert Peggy Miles how organizations worldwide are using webcasting to give them a powerful competitive edge, and how to make the technology work for you, too. Peggy Miles showcases this exciting new medium with practical case studies from the business and entertainment industries, featuring companies like MSNBC, Heineken, and Time Warner. Through these studies, you'll learn about: * The myriad business opportunities available with webcasting* How to create a successful webcasting business model* Webcasting technologies -- and how to choose the best ones for your site* How to launch your own Web channels and interactive TV Net programs on a webcasting site* How to develop or locate webcasting content that sizzles, and keeps your customers coming back to your site* Marketing and selling via webcasts for small, medium, and large companies* Important legal, copyright, trademark, and regulatory issues on music, video, and webcasting. Learn all about a dynamic new business and entertainment medium at the Internet World Guide to Webcasting companion website at: www.wiley.com/compbooks/miles Visit our website at www.wiley.com/compbooks/ CONTRIBUTORS VIN CROSBie Digital Deliverance JOHN DICKINSON CurtCo Freedom Group MARTIN HALL Stardust Technologies DOUG MOHNEY Skycache DEAN SAKAI Sakai Interactive KELSEY SELANDER BackWeb DAVID WITTENSTEIN Dow, Lohnes & Albertson jan wright TechWRITE

Características

Produto sob encomenda Sim
Marca Sybex
Cód. Barras 9780471242178
Altura 23.42 cm
I.S.B.N. 9780471242178
Profundidade 2.57 cm
Referência 000965268
Acabamento Brochura
Ano da edição 1998
Idioma Inglês
Número de Páginas 448
Peso 0.78 Kg
Largura 19.25 cm
AutorMiles,Peggy

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