The two brothers André and Édouard Michelin launched the project in the spirit of providing a service to motorists. The Guide is a reflection of this spirit of initiative and thirst for information and yet remains an objective guidebook, year after year, unaffected by fashion and mood, in tune with the events of the times. Like a Michelin tire, the guide has proved its resilience over the years, bouncing back after every bump or obstacle in the road, always seeking to improve its performance and to reach the end of the century, as its founders predicted, with the help and support of Michelin Guide readers.
The Guide is thus a testimony to the spirit of innovation of its creators, who were far ahead of their time in terms of market research, consumer surveys, readers' letters and promotional actions. The years pass, the Michelin Guide remains.
The Michelin Guide was created in the last year of the 19th century in response to the necessity of travel. Then, as now, it was reader-centred and fully in touch with the times. As we enter the third millennium, the Guide embarks on a second century of existence and no longer needs the Michelin brothers to predict a bright future for it. Has it not shown proven its usefulness in myriad situations? And let us not forget the famous message of optimism in the preface to the 1902 edition: 'There is no limit to progress, and we hope to further improve this Guide next year'.
|Produto sob encomenda||Não|
|Editora||Michelin Travel Guides|
|Ano da edição||2004|
|País de Origem||França|