Currently, worldwide publicity is experiencing such innovation trough the recreation of its very own structures in a process called, according to Roberto Guarnieri, Global Chairman and CEO of A1. Group, Nano publicity – a term that slowly frees itself from immateriality, appearing as something concrete in the daily lives of professionals who believe in the individuality of each person.
Thus, Nano publicity is a new reality in the advertising world, a strategy structured on the decentralization of the communication that presently ignores the particularities of individuals, losing arguments and the possibility to win them over. Looking to make this aim attainable, it is necessary that agencies be restructured to comprehend the complexity of people and to develop ways with which this message can be conveyed.
This is an intricate theme and its development deserves a space that encompasses analysis, observations, concepts and examples that are able to communicate the complexity of this new work dynamic, making it available for professionals throughout the world.
|Produto sob encomenda||Sim|
|Início da Venda||08/09/2010|
|Formato Livro Digital|
|Autor||Roberto E. Guarnieri|