Challenging traditional views of strategy and operational execution, this book-written by Microsoft executive Steven Sinofsky with Harvard Business School professor Marco Iansiti-describes how you can drive innovation by connecting the potential of strategic opportunities to the impact of operational execution.
• Lessons from the unique combination of real-world experience managing a large scale organization with academic research in strategy and innovation;
• Reveals what it takes to align a complex organization around one strategy, manage its execution, and reach for 'strategic integrity';
• Written by Microsoft executive Steven Sinofsky with Harvard Business School professor Marco Iansiti-a combined forty years of management and research experience;
• A unique perspective on strategy development, alignment, and execution.
Drawn from Sinofsky's internal Microsoft blog where he communicated some of the management processes the team put to work while developing a 4,000 person, multi-year project-Microsoft Windows 7-One Strategy shares the hard-won insights you can use to successfully make the leap from strategy to execution.
|Produto sob encomenda||Sim|
|Marca||John Wiley & Sons|
|Ano da edição||2010|
|Número de Páginas||320|