Frete Grátis
  • Google Plus

Open Innovation - New Product Development Essentials From The Pdma (Cód: 9236967)

Griffin,Abbie; Noble,Charles H; Durmusoglu,Serdar S

John Wiley & Sons

Ooops! Este produto não está mais a venda.
Mas não se preocupe, temos uma versão atualizada para você.

Ooopss! Este produto está fora de linha, mas temos outras opções para você.
Veja nossas sugestões abaixo!

R$ 307,80 em até 10x de R$ 30,78 sem juros
Cartão Saraiva R$ 292,41 (-5%) em até 1x no cartão ou em até 12x de R$ 25,65 sem juros
Grátis

Cartão Saraiva
Quer comprar em uma loja física? Veja a disponibilidade deste produto
?

Entregas internacionais: Consulte prazos e valores de entrega para regiões fora do Brasil na página do Carrinho.

ou receba na loja com frete grátis

X

* Válido para compras efetuadas em dias úteis até às 18:00, horário de Brasília, com cartão de crédito e aprovadas na primeira tentativa.

Formas de envio Custo Entrega estimada
X Consulte as lojas participantes

Saraiva MegaStore Shopping Eldorado Av. Rebouças, 3970 - 1º piso - Pinheiros CEP: 05402-600 - São Paulo - SP

Descrição

A clear, practical guide to implementing Open Innovation for new product development 'Open Innovation: New Product Development Essentials from the PDMA' is a comprehensive guide to the theory and practice of the Open Innovation method. Written by experts from the Product Development and Management Association, the book packages a collection of Open Innovation tools in a digestible and actionable format. Real-world case studies drawn from the authors' own successes and failures illustrate the concepts presented, providing accurate representation of the opportunities and challenges of Open Innovation implementation. Key tools are presented with a focus on immediate applications for business, allowing NPD professionals to easily discern where this cutting edge development method can push innovation forward. Open Innovation assumes that companies can and should use both internal and external ideas and paths to market, permeating the boundaries between firm and environment. Innovations transfer outward and inward through purchase, licensing, joint ventures, and spin-offs, allowing companies to expand beyond their own research and dramatically improve productivity through collaboration. 'PDMA Essentials' provides practical guidance on exploiting the Open Innovation model to these ends, with clear guidance on all aspects of the new product development process. Topics include: Product platforming and idea competitions Customer immersion and interaction Collaborative product design and development Innovation networks, rewards, and incentives Many practitioners charged with innovation have only a vague understanding of the specific tools available for Open Innovation, and how they might be applied. As the marketplace shifts dramatically to keep pace with changing consumer behaviors, remaining relevant increasingly means ramping up innovation processes. 'PDMA Essentials' provides the tools NPD practitioners need to implement a leading innovation method, and drive continued growth. Proven tools to leverage networks and unearth the best ideas for innovation The days of depending solely on employees for innovation are gone. Open innovation is taking over the old R&D paradigm, sweeping away old attitudes and allowing firms to capitalize on the very best ideas and minds from around the world. 'Open Innovation' is part of the PMDA Essentials series written by the innovation experts from the Product Development and Management Association. Inside, you'll learn how to take advantage of the blurring boundaries between your organization, your customers, and even your rivals. Learn how to implement essential open innovation tools that encourage collaboration: Leverage contributor insights through product platforming Implement best practices for idea competitions and incentive-based innovation Integrate customers into the product development lifecycle Use social media and big data to define innovation targets Understand patent licensing and network analysis In a world of distributed knowledge, localized innovation just won't work. Read 'Open Innovation' to tear down the walls that are separating your firm from maximum productivity.

Características

Produto sob encomenda Sim
Marca John Wiley & Sons
Cód. Barras 9781118770771
Altura 23.62 cm
I.S.B.N. 9781118770771
Profundidade 2.54 cm
Referência 027553240
Acabamento Capa dura
Ano da edição 2014
Idioma Inglês
Número de Páginas 361
Peso 0.64 Kg
Largura 15.75 cm
AutorGriffin,Abbie; Noble,Charles H; Durmusoglu,Serdar S

Avaliações

Avaliação geral: 0

Você está revisando: Open Innovation - New Product Development Essentials From The Pdma

Open Innovation - New Product Development Essentials From The Pdma (Cód: 9236967) Open Innovation - New Product Development Essentia... (Cód: 9236967)
R$ 307,80
Open Innovation - New Product Development Essentials From The Pdma (Cód: 9236967) Open Innovation - New Product Development Essentia... (Cód: 9236967)
R$ 307,80