Open your Sales Presentation with a Brilliant Introduction. A step-by-step guide as to how you can build your own personal Brilliant Introduction Take advantage of this fascinating book; see some real examples, which can be used in Advertising, Marketing, The Medical Industry, Financial Services and even Double Glazing. Open your Sales Presentation with a Brilliant Introduction. * Improve your opening introduction and your overall chances of sales success. * You only have one opportunity to make a first impression - so make it a good one. * Make a memorable introduction and watch your reputation & business grow. Brilliant Introductions and how to achieve them. You only get one chance to make a first impression. Harsh but true. People make their assessment of you in the first 20 seconds of meeting you. If people get a negative impression during those crucial opening seconds, then you won't be given a second chance to prove your worth. In business, as in many aspects of life, people are too pressurised to give you the benefit of the doubt. They will simply move on to someone who presents a more favourable picture. So, in those opening moments you need to be: * Switched on and focussed * Have your introductory speech ready - this must roll off your tongue in an effortless and natural manner The purpose of your brilliant introduction. Obviously the purpose is to make a fantastic impression on your prospective client. You have to convince them at the outset that you have something to offer them. The skill with these introductions is to make them: * Memorable * Simple * Powerful Another key factor in your opening address, be it face-to-face or on the telephone, is to keep the person talking. The more time you can gain, the more you can learn about the other person and their needs. As I've said before in other books, and will stress again, if you are to make a sale you need to identify your client's NEED. If there is no need there will be no sale, however brilliant a salesperson you might be. Your overwhelming objective is to get people talking so that you can learn about them. And, while they are talking they won't hang up or walk out on you! But, you can't keep the conversation going with waffle. You need to have done some research so that you can ask relevant questions. Properly posed, these questions will give you insights into your prospective client's business. Putting Together Your Brilliant Introduction If you are going to put a stylish speech together, you will need to devote some serious time and effort to it. Don't even think about making short cuts. Your opener is the single most important aspect of your working life. Without a decent introduction you won't get past the 'thanks, but no thanks,' stage. You will need to use your introduction in a variety of different ways, and adapt it accordingly. You'll need your brilliant opener at hand when you: * Meet people face-to-face * When you introduce yourself on the telephone * When you leave a message on someone's answer phone * On your own voice mail message * On your business card So take advantage of this fascinating book, see some real examples, which can be used in Advertising, Marketing, The Medical Industry, Financial Services and even Double Glazing.