They are increasingly searching for new ways to offer their customers brand experiences on an emotional level. Out of the Box! is an inspirational collection of solutions from around the globe that allow us to experience brands in unique ways. These range from flagship stores, in which a vision for a brand image is implemented in real space, to makeshift pop-up shops, which celebrate the essence of a brand for a targeted audience or timeframe.
The book also explores how novel approaches including, for example, thematic sales areas in concept stores, formats that mix galleries with boutiques, mobile retail units, and event locations are blazing all kinds of trails in current brand communication. With 288 pages brimming with international examples, Out of the Box! shows architects, brand managers, graphic designers, and interior designers how they can effectively establish their brands in the real world in a way that results in unforgettable emotional experiences for discerning, internet-minded customers.
|Produto sob encomenda||Sim|
|Marca||Die Gestalten Verlag|
|Ano da edição||2011|
|Número de Páginas||288|