Artboard 33 Artboard 16 Artboard 18 Artboard 15 Artboard 21 Artboard 1 Artboard 2 Artboard 5 Artboard 45 Artboard 45 Artboard 22 Artboard 9 Artboard 23 Artboard 17? Artboard 28 Artboard 43 Artboard 49 Artboard 47 Artboard 38 Artboard 32 Artboard 8 Artboard 22 Artboard 5 Artboard 25 Artboard 1 Artboard 42 Artboard 11 Artboard 41 Artboard 13 Artboard 23 Artboard 10 Artboard 4 Artboard 9 Artboard 20 Artboard 6 Artboard 11 Artboard 7 Artboard 3 Artboard 3 Artboard 12 Artboard 25 Artboard 34 Artboard 39 Artboard 24 Artboard 13 Artboard 19 Artboard 7 Artboard 24 Artboard 31 Artboard 4 Artboard 14 Artboard 27 Artboard 30 Artboard 36 Artboard 44 Artboard 12 Artboard 17 Artboard 17 Artboard 6 Artboard 27 Artboard 19 Artboard 30 Artboard 29 Artboard 29 Artboard 26 Artboard 18 Artboard 2 Artboard 20 Artboard 35 Artboard 15 Artboard 14 Artboard 48 Artboard 50 Artboard 26 Artboard 16 Artboard 40 Artboard 21 Artboard 29 Artboard 10 Artboard 37 Artboard 3 Artboard 3 Artboard 46 Artboard 8

Persuasion (Paperback Pod) (Cód: 9396491)

Lakhani, Dave; Lakhani

John Wiley & Sons

Ooops! Este produto não está mais a venda.
Mas não se preocupe, temos uma versão atualizada para você.

Ooopss! Este produto está fora de linha, mas temos outras opções para você.
Veja nossas sugestões abaixo!

De: R$ 195,90

Por: R$ 176,31

em 1x no cartão de crédito
Crédito: R$ 195,90 em até 6x de R$ 32,65 sem juros
Boleto: R$ 176,31 (-10%)
Cartão Saraiva: 1x de R$ 176,31 (-10%)

Total: R$0,00

Em até 1x sem juros de R$ 0,00


Origem

R$ 49,90

Crédito:
Boleto:
Cartão Saraiva:

Total: R$0,00

Em até 6x sem juros de R$ 0,00


Persuasion (Paperback Pod)

R$195,90

Quer comprar em uma loja física? Veja a disponibilidade deste produto

Entregas internacionais: Consulte prazos e valores de entrega para regiões fora do Brasil na página do Carrinho.

ou receba na loja com frete grátis

X
Formas de envio Custo Entrega estimada

* Válido para compras efetuadas em dias úteis até às 15:00, horário de Brasília, com cartão de crédito e aprovadas na primeira tentativa.

X Consulte as lojas participantes

Saraiva MegaStore Shopping Eldorado Av. Rebouças, 3970 - 1º piso - Pinheiros CEP: 05402-600 - São Paulo - SP

Descrição

Did you know that the outcome of most persuasive events is determined before you ever say a word?You may know how to sell, but you were probably never taught how to persuade. In this book, persuasion expert Dave Lakhani breaks down the persuasion process into easy-to-use steps. You'll learn not only how to persuade, but the biology and psychology behind persuasion.In business, persuasion is key to every aspect of sales, marketing, and negotiations. This book reveals today's most effective persuasion techniques for business professionals. While it focuses on the business arena, these principles of persuasion can easily be successfully applied in your personal life. Though the techniques are similar, Lakhani draws a hard line between persuasion and manipulation, with the primary distinction being intent. True persuasion is based in truth, honesty, inquisitiveness, and the ability to tell a powerful story and to meet the expectations of those you're trying to persuade. Good persuasion is a practiced art--a carefully orchestrated dance between you and the person you are persuading. In Persuasion, Lakhani teaches you the steps in that delicate dance, showing you how to apply proven persuasive principles to common business challenges. Inside you'll find: A map for the persuasive process, from beginning to endA set of persuasion tools and a blueprint for using themSeventeen specific persuasion tactics designed to instantly persuadeThe Persuasion EquationThe Six Tenets of PersuasionSteps for becoming a persuasion expert in just thirty daysQuick Persuaders-- tools you'll master and useevery dayThe book itself is exceptionally persuasive. It uses hard science to support its theories, citing the opinions of noted neuroscientists, psychologists, and influence professionals and features examples of persuasion at work in sales, copywriting, advertising, negotiations, and personal interactions. It shows you how to persuade your audience in small, simple steps that proceed to the desired result. Because today's prospects are sophisticated and technologically savvy, there's information on tech-savvy persuasion methods for use with Web sites, in blogs or teleseminars, or by Podcasting to a targeted audience. Learn exactly how to get your message through the electronic clutter facing decision makers today. If you've been successful, you've probably intuitively used some of these persuasion techniques before, but this book will mentor you through a dramatic increase in your ability to persuade. Imagine how successful you'll be when you know how to strategically layer on tactic after tactic to methodically and effectively break down natural resistance, increase the emotions of acceptance and desire, and move the prospect to the right outcome--the outcome you desire. Praise for persuasion the art of getting what you want'Dave has exposed the secrets of the most powerful persuaders in the world. This book is a step-by-step guide to changing minds and deeply influencing people in person, in print, on the air, or anyplace else you need to persuade. This book makes persuasion so easy and predictable that it may be the most dangerous persuasion book ever written . . . especially if it ends up in the hands of your competition.'--Mike Litman, CEO, Connect To Success, Inc. and coauthor of Conversations with Millionaires 'Dave Lakhani tells you everything you've just got to know about persuasion in this book. It is written provocatively, yet clearly. And it is sure to open your mind while enriching your bank account. I highly recommend it. Fasten your seatbelt when you read it. It takes you on a thrilling ride!'--Jay Conrad Levinson, 'The Father of Guerrilla Marketing' and author of the Guerrilla Marketing series of books'Dave Lakhani understands persuasion like few do and is able to break the process down so anyone can understand and use it. I highly recommend this book to anyone who hopes to improve their ability to sell, market, advertise, or negotiate.'--Chet Holmes, Fortune 500 superstrategist and author of the Mega Marketing, Business Growth Masters, and Guerrilla Marketing Meets Karate Master sales programs'Man, talk about persuasive. Dave convinced me to read and review his book, and I don't even like the guy.'--Blaine Parker, author of Million-Dollar Mortgage Radio'Too few books actually put into practice what they promote. Dave Lakhani breaks the mold with this satisfying, powerful read.'--John Klymshyn, author of Move the Sale Forward Praise for persuasion the art of getting what you want'Dave has exposed the secrets of the most powerful persuaders in the world. This book is a step-by-step guide to changing minds and deeply influencing people in person, in print, on the air, or anyplace else you need to persuade. This book makes persuasion so easy and predictable that it may be the most dangerous persuasion book ever written . . . especially if it ends up in the hands of your competition.'--Mike Litman, CEO, Connect To Success, Inc. and coauthor of 'Conversations with Millionaires''Dave Lakhani tells you everything you've just got to know about persuasion in this book. It is written provocatively, yet clearly. And it is sure to open your mind while enriching your bank account. I highly recommend it. Fasten your seatbelt when you read it. It takes you on a thrilling ride!'--Jay Conrad Levinson, 'The Father of Guerrilla Marketing' and author of the 'Guerrilla Marketing' series of books'Dave Lakhani understands persuasion like few do and is able to break the process down so anyone can understand and use it. I highly recommend this book to anyone who hopes to improve their ability to sell, market, advertise, or negotiate.'--Chet Holmes, Fortune 500 superstrategist and author of the 'Mega Marketing,' 'Business Growth Masters,' and 'Guerrilla Marketing Meets Karate Master' sales programs'Man, talk about persuasive. Dave convinced me to read and review his book, and I don't even like the guy.'--Blaine Parker, author of 'Million-Dollar Mortgage Radio''Too few books actually put into practice what they promote. Dave Lakhani breaks the mold with this satisfying, powerful read.'--John Klymshyn, author of 'Move the Sale Forward' Foreword by Gitmer, Jeffrey

Características

Peso 0.35 Kg
Produto sob encomenda Sim
Marca John Wiley & Sons
I.S.B.N. 9781119089667
Referência 034515091
Altura 22.86 cm
Largura 15.24 cm
Profundidade 1.37 cm
Idioma Inglês
Acabamento Brochura
Cód. Barras 9781119089667
Ano da edição 2015
AutorLakhani, Dave; Lakhani