This breakthrough approach examines the varying influences of incentives on human behaviour and how these can be used to chart a coherent and effective course of action within organizations. It provides a new strategy for corporate social responsibility, built on a market-based justification for change, and within the crucial timescales predicted by climate researchers.
With a unique combination of experience and skills, the authors combine a penetrating understanding of sustainable development issues with a comprehensive description of what motivates or de-motivates human beings.
* Shows how being Positively Responsible can be a market advantage
* Provides innovations not yet seen in the market-place with scientifically robust insights
* Foreword written by leading writer, broadcaster and commentator on sustainable development Jonathon Porritt, Programme Director of Forum for the Future and Chairman of the UK Sustainable Development Commission
|Produto sob encomenda||Sim|
|Ano da edição||09/06/2008|
|Número de Páginas||232|