Predictably Irrational challenges us to ponder these questions (questions we sometimes avoid) and demonstrates how irrationality manifests itself in situations (often very peculiar and hilarious situations) where rational thought is expected. We all succumb to irrationality, it’s about time we find out how it affects our daily lives in a significant way. In this astounding new book, groundbreaking in scope and totally original, Dan Ariely cuts to the heart of our strange behaviors and presents outstanding material that will keep every reader transfixed.
Predictably Irrational comes from Dr. Ariely’s work as a behavioral economist, but it’s not for economists. Well, it is, but mainly to the extent that it can help them the same way it can help anyone. If the behaviors that skew our judgments were random or senseless, we’d be hard put to sort them out and make better decisions. But research has shown that our irrationality is, in fact, systematic. People will make the same types of mistakes over and over, in a predictable manner, because the behaviors have structural origins. So recognizing them and understanding them offers us a way to do better. And that’s the aim of this book: to leave you with new knowledge of human nature, derived from a wide range of scientific experiments and findings, that will help you make better decisions in your personal life, your business life, and in the choices we all need to make about our collective welfare.
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