Discover the breakthrough tool your company can use to make winning decisions This forward-thinking book addresses the emergence of predictive business analytics, how it can help redefine the way your organization operates, and many of the misconceptions that impede the adoption of this new management capability. Filled with case examples, 'Predictive Business Analytics' defines ways in which specific industries have applied these techniques and tools and how predictive business analytics can complement other financial applications such as budgeting, forecasting, and performance reporting. Examines how predictive business analytics can help your organization understand its various drivers of performance, their relationship to future outcomes, and improve managerial decision-making Looks at how to develop new insights and understand business performance based on extensive use of data, statistical and quantitative analysis, and explanatory and predictive modeling Written for senior financial professionals, as well as general and divisional senior management Visionary and effective, 'Predictive Business Analytics' reveals how you can use your business's skills, technologies, tools, and processes for continuous analysis of past business performance to gain forward-looking insight and drive business decisions and actions. With the massive abundance of big data, a lack of flexible strategies, and the business world growing increasingly more complex thanks to globalization, more and more organizations are clamoring for better processes and tools to make smarter decisions. Redefine the way your organization does business with the techniques and tools in 'Predictive Business Analytics.' Industry leaders Lawrence Maisel and Gary Cokins equip you with the definitive tools to anticipate future events, forecast possible outcomes, and make decisions that translate into the ultimate competitive advantage. In 'Predictive Business Analytics, ' Maisel and Cokins shatter the myths about this new paradigm, revealing how you can integrate predictive business analytics with other important business management and improvement methods, such as budgeting, forecasting, and performance reporting. With an abundance of case examples, this guide insightfully considers: Why predictive business analytics is the next 'new' wave Putting the predictive business analytics model to work in your business Developing predictive business analytics--the guiding principles How to get started with a predictive business analytics function Deploying the predictive business analytics function What happens when you integrate business intelligence, business analytics, and enterprise performance management Putting your money where your strategy is: driver-based budgets Moving from aspirations to practice with analytics Read 'Predictive Business Analytics' and exploit the power of data in your business to get ahead of the competition--and stay there. Praise for 'Predictive Business Analytics' 'Maisel and Cokins have provided a highly readable account of the feasibility and power of predictive analytics. Implementing the book's ideas will definitely help companies make better data-driven decisions.' --Robert S. Kaplan, co-developer of Balanced Scorecard and Activity-Based Costing and Professor Emeritus, Harvard Business School 'A simple how-to guide supported by practical case studies to implement a powerful process. In the dynamic economic environment we find ourselves in, having actionable analytics, based on facts and data supporting our decisions, increases our chances of making the best decisions.' --Jeffrey Nachowitz, VP Global Technology & Operations, MetLife 'Finally a book that 'connects the dots' on predictive analytics as a necessary and useful tool for CFOs interested in having a competitive advantage. Kudos to Maisel and Cokins for superbly addressing a topic long overdue.' --C. S. 'Bud' Kulesza, CMA, CFM, leadership expert, Dean Emeritus, IMA Leadership Academy 'Cokins and Maisel paint a rich picture of the potential uses and pitfalls of predictive business analytics and provide a practical framework for implementing an analytics program. Both current and aspiring analytical practitioners will gain much insight and confidence by reading 'Predictive Business Analytics.'' --Wayne Eckerson, President, BI Leader Consulting, and author of 'Secrets of Analytical Leaders: Insights from Information Insiders' 'Larry and Gary are right on target in their evaluation of the power of predictive modeling in business analytics as the new wave that will sweep through businesses to drive and inform the decision-making process. This is a must-read for decision makers who will ride this wave into the future.' --Mitchell Blaser, Chief Operating Officer, Ironshore Inc. 'Larry and Gary have laid out a set of business principles for applying predictive analytics, with an emphasis on how to integrate predictive analytics with the accounting and budgeting functions so central to any large organization. This emphasis, combined with their focus on the need to make better decisions and on using analytics to change a business not just monitor it, makes 'Predictive Business Analytics' a great read.' --James Taylor, CEO, Decision Management Solutions, and author of 'Decision Management Systems: A Practical Guide to Using Business Rules and Predictive Analytics'