While art was allowed to be ugly, design had to function. Although for hundreds of years new artistic styles were established through aesthetic upheaval, new trends in graphic design and visual communication were, until recently, variations on what was generally considered to be appealing. But in the last few years, those working in these creative disciplines started to rebel. Dada-esque graphics or unreadable typography began to be used as a way to claim a unique style advantage. Pretty Ugly is a diverse collection of these recent aesthetic rampages not only in the fields of graphic design and visual communication, but also in product design, furniture design, art, and photography.
The originators of this work consciously use unusual or negatively perceived forms, colors, and perspectives in an attempt to blaze new creative trails. The variety of examples in Pretty Ugly makes clear that creative leadership in today s design world is less a matter of skilled craft and more about mastering elements that give one s work a unique visual identity. The elements shown here may still be considered by some to be ugly, but they are already influencing the vanguard of tomorrow s design.
|Produto sob encomenda||Sim|
|Marca||Die Gestalten Verlag|
|Ano da edição||2012|
|Número de Páginas||224|