The ultimate 'how to' manual for any executive or manager interested in price management, the book presents a holistic, comprehensive framework that shows how integrating these pricing categories into a cohesive program leads to impressive gains that cannot be achieved through a single-pronged approach.
Presents a comprehensive framework for more effectively managing pricing and profitability
Identities the six key categories of pricing and profitability management
Shows you how to gain a competitive edge by managing pricing and profitability
Taking a comprehensive view of pricing, companies can position themselves to tap a vast source of shareholder value—the ability to set and enforce profitable prices, not just once, but again and again in response to marketplace changes and evolving business needs—and this book will show you how.
|Produto sob encomenda||Sim|
|Marca||John Wiley & Sons|
|Ano da edição||2011|
|Número de Páginas||320|
|Autor||Simonetto,Mike; Meehan,Julie; Montan,Larry; Goodin,Chris|