Drawing on interviews, observations of sets and workplaces, and analyses of TV shows, industry documents, economic data, and promotional materials, Caldwell shows how film and video workers function in a transformed, post-network industry. He chronicles how workers have responded to changes including media convergence, labor outsourcing, increasingly unstable labor and business relations, new production technologies, corporate conglomeration, and the proliferation of user-generated content. He explores new struggles over 'authorship' within collective creative endeavors, the way that branding and syndication have become central business strategies for networks, and the 'viral' use of industrial self-reflexivity to motivate consumers through DVD bonus tracks, behind-the-scenes documentaries, and 'making-ofs.' A significant, on-the-ground analysis of an industry in flux, 'Production Culture' offers new ways of thinking about media production as a cultural activity.
|Produto sob encomenda||Sim|
|Marca||DUKE UNIV PR|
|Ano da edição||2008|
|País de Origem||Estados Unidos|
|Número de Páginas||451|
|Autor||Caldwell, John Thornton|