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Profit & Purpose - How Social Innovation Is Transforming Business For Good (Cód: 9396526)

Westaway, Kyle

John Wiley & Sons

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Descrição

Why has Warby Parker been able to make such dramatic inroads against the behemoths in the long established eyeglass market? How has Method revolutionized the soap aisle? Amid the cacophony of online retailers, why has Etsy seen such explosive growth, with 2013 annual sales north of $1 billion? These companies all have been disruptive because they are operating from a strong social/environmental purpose. They are proving a counterintuitive truth - purpose can drive profits. But it's not just innovative startups that are getting in on the action. Blue chip companies such as Nike, Coca-Cola and IBM are innovating within their organization to create a positive social and environmental impact globally. This is not a trend. It's the future of business. Based on in-depth interviews with founders, Profit & Purpose profiles a number of the most successful pioneers of this new way forward, telling the stories of thirteen social enterprises ranging from non-profits like Charity: Water and DonorsChoose.org, to for-profits, like Method and Burts Bees; from startups like Etsy and Warby Parker, to multinational corporations with market capitalizations in the hundreds of billions, like Coca-Cola, IBM and Nike. Kyle Westaway digs beneath the public stories of these organizations' success to reveal how they have harness the power of purpose. Taking readers behind the scenes, he shows how these leading social enterprises progressed from concept to scale, how they overcame common pitfalls, and how they managed to find an optimal balance between their mission and their business mandates. Westaway reveals that though there is no magic bullet formula that guarantees success, there are seven core practices that distinguish these market leaders from the pack of contenders. They are: DISCOVER THROUGH CURIOSITY // Finding the right opportunity catalyzes impact. DESIGN WITH HUMILTY // Prioritizing users creates killer products. BUILD THROUGH HUSTLE // Rallying people creates critical momentum for launch. FUND BY COMMITMENT // Aligning funders around a vision creates true partnerships. CONNECT WITH AUTHENTICITY // Authentic connection builds a movement. SCALE THROUGH COMMUNITY // Focusing on culture ensures smart growth. EVALUATE WITH HONESTY // Honest measurement ensures continual improvement. Profit & Purpose takes the literature on social entrepreneurship an important step forward, providing the practical tools for turning good intentions into breakaway success. Why has Warby Parker been able to make such dramatic inroads against the behemoths in the long-established eyeglass market? Why were the founders of Method able to turn the company's fortunes around after a near disastrous product launch? Amid the cacophony of online retailers, why has Etsy seen such explosive growth, with 2013 annual sales north of $1 billion? Because they are social enterprises, operating from a strong social and environmental purpose that has enabled them to chart their strategies for growth, to build their brand identities, grow their bases of support, form empowering partnerships, and turn their customers into brand evangelists, all in ways that give them a distinctive competitive edge. They are but a few of the groundswell of innovative organizations that have proven the power of pursuing both profit and purpose. THIS IS NOT A TREND. IT'S THE FUTURE OF BUSINESS. Based on in-depth interviews with founders, Profit & Purpose profiles a number of the most successful pioneers of this new way forward, telling the stories of thirteen organizations that range from non-profits like Charity: Water and DonorsChoose.org, to for-profits, like Method and Burts Bees; from startups like Etsy and Warby Parker, to multinational corporations with market capitalizations in the hundreds of billions, like Coca-Cola, IBM, and Nike. Kyle Westaway digs beneath the public stories of these organizations' success to reveal the nuts and bolts methods they have used to design products and services that harness the power of purpose and to build on that foundation to grow their brand awareness and garner intense customer loyalty. Taking readers behind the scenes, he shows how these leading social enterprises progressed from concept to scale, how they overcame common pitfalls, and how they managed to find an optimal balance between their mission and their business mandates. Westaway reveals that though there is no magic bullet formula that guarantees success, there are seven core practices that distinguish these market leaders from the pack of contenders. They are: DISCOVER THROUGH CURIOSITY. How finding the right opportunity catalyzes impact. DESIGN WITH HUMILITY. How prioritizing users creates breakthrough products. BUILD THROUGH HUSTLE. How rallying people creates critical momentum for launch. FUND BY COMMITMENT. How aligning funders around a vision creates committed partners. CONNECT WITH AUTHENTICITY. How authentic connection builds a movement. SCALE THROUGH COMMUNITY. How focusing on culture ensures smart growth. EVALUATE WITH HONESTY. How honest measurement ensures continual improvement. Profit & Purpose takes the literature on social entrepreneurship an important step forward, providing the practical tools for turning good intentions into breakaway success. PRAISE FOR PROFIT & PURPOSE 'Whether you're a scrappy startup or an established Fortune 500 firm, you can reap great rewards by tapping into the power of purpose. But how do you turn purpose into profit? Kyle Westaway reveals the secrets behind the success of purpose-drive market disruptors like Method, Warby Parker, and Etsy, as well as how giants such as IBM and Nike have harnessed the power through innovative product and brand development. Profit & Purpose provides an essential roadmap for all those seeking to crush it with purpose.' --Gary Vaynerchuck, CEO of VaynerMedia, New York Times bestselling author 'For billions of people who live at the base of the pyramid (BoP), job opportunities and access to life-enhancing products and services are top on their list of needs they value most. Social businesses are uniquely positioned to deliver these life-enhancing essentials to those the free market has traditionally left behind. Westaway's thought-provoking book should be read by anyone who is interested in learning about how business can be harnessed as a force for good.' --Jordan Kassalow, Founder, Co-Chairman, VisionSpring, on the Forbes Impact 30 List 'Kyle Westaway has the unique ability to distill complex ideas into simple authentic truths, and he's created a masterful gift in Profit & Purpose.' --Adam Braun, Founder of Pencils of Promise, New York Times bestselling author #profitandpurpose

Características

Produto sob encomenda Sim
Marca John Wiley & Sons
Cód. Barras 9781118708613
Altura 22.86 cm
I.S.B.N. 9781118708613
Profundidade 2.29 cm
Referência 026584035
Acabamento Capa dura
Ano da edição 2014
Idioma Inglês
Peso 0.41 Kg
Largura 15.49 cm
AutorWestaway, Kyle

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