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e-book

Putting the Public Back in Public Relations (Cód: 9649855)

Solis,Brian; Breakenridge,Deirdre K.

PEARSON TECHNOLOGY GROUP

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Putting the Public Back in Public Relations

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Descrição

Forget the 'quot;pitch'quot;: Yesterday's PR techniques just don't work anymore. That's the bad news. Here's the great news: Social Media and Web 2.0 offer you an unprecedented opportunity to make PR work better than ever before. This book shows how to reinvent PR around two-way conversations, bring the 'quot;public'quot; back into public relations and get results that traditional PR people can only dream about. Drawing on their unparalleled experience making Social Media work for business, PR 2.0.com's Brian Solis and industry leader Deirdre Breakenridge show how to transform the way you think, plan, prioritize, and deliver PR services. You'll learn powerful new ways to build the relationships that matter, and reach a new generation of influencers...leverage platforms ranging from Twitter to Facebook...truly embed yourself in the communities that are shaping the future. Best of all, you won't just learn how to add value in the Web 2.0 world: You'll learn how to prove how new, intelligent, and socially rooted PR will transform your organization into a proactive, participatory communication powerhouse that is in touch and informed with its community of stakeholders.

Características

Peso 0.00 Kg
Produto sob encomenda Sim
Marca PEARSON TECHNOLOGY GROUP
Número de Páginas 352 (aproximado)
Idioma 337
Acabamento e-book
Territorialidade Internacional
Formato Livro Digital Epub
Gratuito Não
Proteção Drm Sim
Tamanho do Arquivo 1550
Início da Venda 19/02/2009
Código do Formato Epub
Cód. Barras 9780137011261
Ano da Publicação 2009
AutorSolis,Brian; Breakenridge,Deirdre K.