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Recommend This! - Delivering Digital Experiences That People Want To Share (Cód: 9396846)

Thibeault, Jason; Wadsworth, Kirby

John Wiley & Sons

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Recommend This! - Delivering Digital Experiences That People Want To Share

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Descrição

A detailed look at relationships and how to harness their power for business growth This book teaches marketers how to build successful relationships with early-stage buyers by creating trust and a sense of friendship. The first step is learning to understand buyer activity to gauge what they want--or might want--when they first visit an online site. Then marketers must use strategies to capture the buyer's attention and build the relationship carefully, rather than aggressively trying to close a sale. Authors Jason Thibeault and Kirby Wadsworth have proven themselves as innovative thought leaders, researchers, and trustworthy guides in improving revenue streams. Their book aims to show organizations the value of relationships in a digital age and a clear method for quantifying that value. It includes specific techniques, like storytelling and personalized content, which have been proven to improve conversions and engage customers. The barriers to finding and engaging with consumers have been destroyed by the ease of clicking a mouse button or tapping on a screen. Today's technology enables competitors to emerge seemingly overnight, and the wide range of choices consumers have today means that businesses can no longer compete solely on product. Recommend This! helps organizations take advantage of the one aspect of business that hasn't changed--relationships. It teaches marketers the strategies they need to be successful in a digital world where forming, cultivating, and taking advantage of relationships can be difficult. Recommend This! teaches organizations how to measure and manage relationships while offering specific strategies to create revolutionary change. It is a must read for anyone who needs to understand how digital relationships alter the way we do business. Early-stage buyers don't want to talk to a salesperson or even register on a website. And in today's digital world they have the power of instant and frictionless choice. Instead of relying on the sales-driven practices of years past, new relationship-based strategies are necessary to help prevent disaster for inbound leads. Recommend This! Delivering Digital Experiences that People Want to Share explores the evolving digital marketing landscape and how organizations can improve engagement with today's digital audience. This book teaches marketers how to build successful relationships with early-stage buyers by creating trust and a sense of friendship. The first step is learning to understand buyer activity to gauge what they want - or might want - when they first visit an online site. Then marketers must use strategies to capture the buyer's attention and build the relationship carefully, rather than aggressively trying to close a sale. Authors Thibeault and Wadsworth have proven themselves as innovative thought leaders, researchers, and trustworthy guides in improving revenue streams. Their book aims to show organizations the value of relationships in a digital age and a clear method for quantifying that value. It includes specific techniques, like storytelling and personalized content, which have been proven to improve conversions and engage customers. The barriers to finding and engaging with consumers have been destroyed by the ease of clicking a mouse button or tapping on a screen. Today's technology enables competitors to emerge seemingly overnight, and the wide range of choices consumers have today means that businesses can no longer compete solely on product. Recommend This! helps organizations take advantage of the one aspect of business that hasn't changed - relationships. It teaches marketers the strategies they need to be successful in a digital world where forming, cultivating, and taking advantage of relationships can be difficult. With a detailed look at the fundamental components of relationships and how to harness their power for business growth, Recommend This! teaches organizations how to measure and manage relationships while offering specific strategies to create revolutionary change. It is a must read for anyone who needs to understand how digital relationships alter the way we do business. Praise for Recommend This! The new marketer needs to know not only how to build relationships and trust quickly, but also how to get attention on social networks. Having data isn't enough. Your company needs to build a new emotional intelligence and Jason and Kirby show you how to do that. --Robert Scoble, Startup Liaison, Rackspace The difference between helping and selling is just two letters. But those two letters produce vastly better relationships. This book will show you how to build your business by being undeniably useful. Highly recommended. --Jay Baer, New York Times best-selling author of Youtility Business success today means creating an audience online. It's that simple. Our customers have so many places they can get information from. Why should they pay attention to you at all. Take this book, get out your marker, and let the note-taking begin. This book will change the way you look at your marketing, and your business. --Joe Pulizzi, Founder, Content Marketing Institute, Author of Epic Content Marketing Welcome to the 'Age of Influence, ' where anyone can build an audience and effect change, advocate brands, build relationships and make a difference. Kirby and Jason have written a practical guide to help us do just that. --Ted Rubin, Social Marketing Strategist, Keynote Speaker, Author of Return on Relationship Time to wake up, people. Organizations that want to succeed in tomorrow's digital world have to be radical. And that's what Jason and Kirby do through Recommend This!--propose and support a radical idea that business is all about relationships and then they give you the Rosetta Stone to translate it to digital. --Mike Volpe, CMO, Hubspot Recommend This! is a breakthrough in relationship management thinking, not only offering a new method for measuring the value of relationship networks, but offering a practical guide to optimizing that value. --Nigel Dessau, CMO, Stratus Technologies Developing a holistic view of buyer's goals, which includes determining their relationship desires and styles, is critical to forming an effective digital marketing strategy. This book lays out a practical step-by-step approach that any marketer can use to build effective relationships with customers online. --Tony Zambito, Creator of Buyer Persona

Características

Produto sob encomenda Sim
Marca John Wiley & Sons
Cód. Barras 9781118836699
Altura 23.29 cm
I.S.B.N. 9781118836699
Profundidade 2.39 cm
Referência 025259923
Acabamento Capa dura
Ano da edição 2014
Idioma Inglês
Peso 0.45 Kg
Largura 15.85 cm
AutorThibeault, Jason; Wadsworth, Kirby

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