How can I stay on top of what my customers want?
How can I reach them efficiently?
Do they still look at leaflets, or should I shift local marketing funds to social media?
How can I leverage unique retail touch points, such as the POS, for value creation? Successful retail management might once have been about ‘just doing it’, but that is no longer the case. This book offers retail professionals practical and robust ways to improve the performance of their marketing function and align marketing investments with business objectives. This book consolidates the know-how of more than 30 practitioners in the field, created and refined over many years together with leading international companies. It covers some of the latest and most sophisticated approaches to the subject, yet it is anything but a theoretical treatise. The authors' hands-on approach and the wealth of case examples make it an essential guide for all consumer-minded retailers.
(from the Foreword by Dr Klaus Behrenbeck, Director, McKinsey & Company, Inc., Leader Consumer Industries & Retail Group, Europe)
|Produto sob encomenda||Sim|
|Início da Venda||03/03/2016|
|Formato Livro Digital|
|Número da edição||1|
|Código do Formato|
|Ano da Publicação||111|
|Autor||Perrey,Jesko; Spillecke, Dennis|