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Right-Time Experiences - Driving Revenue With Mobile And Big Data (Cód: 9236502)

Lopez, Maribel

John Wiley & Sons

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Right-Time Experiences - Driving Revenue With Mobile And Big Data


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Grasp how mobile, big data, and analytics are combining to change business processes 'Right Experience, Right Results: Improving Profits, Margin, and Engagement with Mobile and Big Data' illustrates how businesses can use mobility, big data, and analytics to enhance or change business processes, improve margins through better insight, transform customer experiences, empower employees with real-time, actionable insight, and more. The book depicts how companies can create competitive differentiation using mobile, cloud computing big data, and analytics to improve commerce, customer service, and communications with employees and consumers. In the past, the technologies used to deliver personalized and contextual services were either unavailable, unaffordable, or reserved solely for the consumer market. Today, however, the next wave of computing--mobile, cloud computing. big data, and analytics--has provided the foundation for businesses to create adaptive, personalized applications and services. Delivered point-of-need, these smarter services allow enterprise products and services to meet the burgeoning demand for always-connected, accurate, and real-time information. 'Right Experience, Right Results: Improving Profits, Margin, and Engagement with Mobile and Big Data' is your guide to the new way of doing things. The book includes: Real world examples that illustrate how companies across various industries are creating better business processes by integrating new technologies A three step action plan for getting started and overcoming obstacles An electronic checklist with numerous actions that help get you up and running with incorporating mobile, big data, and analytics A guide to drawing insight from mobile, social, and other sources to create richer experiences If you're a CEO, chief marketing officer, marketing director, or business manager, 'Right Experience, Right Results' gives you everything you need to harness technology to breathe new life into your business. It used to be that new ways of doing business took years or even decades to catch on, giving everyone ample time to ease their way in. That's not so today, when staying competitive requires keeping, as nearly as possible, in lock step with even the most visionary managers. 'Right-Time Experiences' looks at four new technologies that executives and managers need to begin utilizing: mobile tech, cloud computing, big data, and analytics. These tools increase margins by creating deeper engagement with stakeholders, creating win-win scenarios that lead to business success. What makes this book unique is the eponymous concept of right-time experiences, which brings new technologies into focus in one easily understandable framework. Thanks to near-universal adoption of mobile devices and ubiquitous network connections, businesses have access to consumers and decision makers anywhere and everywhere they go. 'Right-Time Experiences' is about making the best possible use of that access, providing customers, prospects, and employees with exactly what they need, exactly when they need it. This is an idea that should inspire and motivate, rather than overwhelm, leaders of organizations of all types and sizes. Maribel Lopez doesn't use scare tactics to convince readers to adopt new technologies. Instead, she demonstrates the clear logic behind mobile technologies and their effective use, showing that things really are 'better' this way. 'Right-Time Experiences' also contains a clear three-step plan for transitioning to this new world at a reasonable pace. An electronic action checklist eases the shift even more, guiding readers through building efficiencies, improving processes, and, ultimately, transforming business with new offerings and a new outlook. The market leaders are going high-tech because it works. 'Right-Time Experiences' will enable all leaders to keep up. HARNESS NEW TECHNOLOGIES TO CREATE MEANINGFUL ENGAGEMENT WITH STAKEHOLDERS The innovations that are currently transforming business--mobile, big data, analytics, and cloud computing--have caught on like wildfire because they create win-win scenarios. 'Right-Time Experiences' shows you how to use new technologies to better understand your customers, prospects, and employees so you can better meet their needs. The countless real-world examples in this book show that healthy stakeholder relationships translate to healthy balance sheets. A massive market transition is already upon us. As a business leader, you need to understand these changes so you can begin building the best possible experience for your market. Written by one of the leading experts on the future of technology in business, 'Right-Time Experiences' will clear away any confusion and inspire you with a clear way forward into the new world of business. Better products, services, and business processes, along with higher profitability, are the rewards that await you at the end of this journey. You'll learn about new tech-enabled workflows, services, and communications and how they're changing everything in every industry. 'Right-Time Experiences' will put you inside the mind of the tech-savvy consumer and show you how new technologies can empower employees to exceed their goals. A primer on big data will give you ideas for overcoming data challenges and discovering new market insights. And most importantly, a three-step action framework answers the million-dollar question: 'How do I get started'?


Peso 0.54 Kg
Produto sob encomenda Sim
Marca John Wiley & Sons
I.S.B.N. 9781118847350
Referência 025555921
Altura 23.60 cm
Largura 16.00 cm
Profundidade 2.80 cm
Número de Páginas 302
Idioma Inglês
Acabamento Capa dura
Cód. Barras 9781118847350
Ano da edição 2014
AutorLopez, Maribel