—Stephen M. R. Covey, bestselling author of The Speed of Trust: The One Thing That Changes Everything 'Over the years, Peppers and Rogers have given me valuable advice about navigating the changing business landscape. This book is a must-read for managers who want to empower their employees and customers to?make change their ally.'
—Jim McCann, founder and CEO of 1-800-FLOWERS.COM 'Highly readable and entertaining. Make sure everybody in your firm reads this book by last Friday.'
—Dror Pockard, CEO of eglue 'In a time when most companies are built to flip, Peppers and Rogers have planted a stake in the ground to help you survive past the next round of financing or consumer fad. Knowing what rules to break is arguably even more important than what laws to follow, and this book imparts knowledge for both.'
—Guy Kawasaki, cofounder of Truemors and author of The Art of the Start 'Peppers and Rogers have created the unthinkable: an enjoyable wake-up call! Their book serves up one compelling and provocative idea after another, and the authors enjoy debunking some of our most deeply ingrained business beliefs. Read this book and your customers will thank you.'
—Dan Heath, coauthor of Made to Stick: Why Some Ideas Survive and Others Die
|Produto sob encomenda||Sim|
|Início da Venda||08/03/2016|
|Formato Livro Digital||Epub|
|Número da edição||1|
|Código do Formato||Epub|
|Ano da Publicação||112|