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e-book

Search Engine Marketing (Cód: 8263687)

Cota,Stephanie; Ramos,Andreas

MCGRAW-HILL OSBORNE MEDIA

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Search Engine Marketing

R$63,64

Descrição

Revolutionize Your Internet Marketing Leverage today's Internet marketing strategies to reach customers, increase sales, and establish performance-based marketing in your organization. Search Engine Marketing explains how to use Web analytics, key performance indicators (KPIs), search engine optimization (SEO), and search marketing-the critical tools for success. Multichannel marketing, which uses radio, TV, and print to broadcast your message, is also covered. The book includes revealing interviews with industry experts as well as valuable tips on vendor selection. Implement an effective, integrated marketing program for your business with help from this definitive guide.  Track and measure both digital and traditional marketing with analytics Define and use KPIs to manage campaigns and channels for maximum profitability Employ SEO strategies to increase leads, conversions, and sales Understand how website architecture, keywords, tags, and sitemaps affect search results Use PPC to place ads in search engines, radio, TV, and newspapers Get hands-on strategies for maximizing Google Analytics and Google AdWords

Características

Peso 0.00 Kg
Produto sob encomenda Não
Marca MCGRAW-HILL OSBORNE MEDIA
Número de Páginas 288 (aproximado)
Idioma 337
Acabamento e-book
Territorialidade Internacional
Formato Livro Digital Epub
Gratuito Não
Proteção Drm Sim
Tamanho do Arquivo 8295
Início da Venda 10/11/2014
Código do Formato Epub
Cód. Barras 9780071597340
Ano da Publicação 108
AutorCota,Stephanie; Ramos,Andreas